International Marketing Peugeot

The current strategy of Peugeot towards electric cars is clear : this is a new exponential market where there are a lot of market shares to gain. The motives of the company for internationalization can be divided Into two different kind of motives which are the proactive and the reactive motivations: * Increase the profits and realize economies of scale Gain new market shares * Improve its global vision and its brand image * Penetrate a new market with a lot of opportunities * Find an alternative to the very competitive French market which has less opportunities for car makers.Moreover, Californians are already aware of these new technologies which are well seen and appreciate. The launch of electric cars in North America could be a great opportunity for Peugeot, because it represents a new way of cars and it's becoming one of the main preoccupation of everyone who is preoccupied by the energy crisis ND the high price of oil. The second reactive motive concerns profit and growth goal s: going on a foreign market such as North America is a good way to increase profits and to make economies of scale.To launch its new car, Peugeot must take in consideration some other factors. In order to take the right decisions, the company will have to select the most adapted way to penetrate the green vehicles market; the acquisition method, the direct investment, the licensing, Joint venture technique or simply exportation. Each method has strengths and weaknesses but Peugeot Company has to find the en which will allow to increase profits while achieving economies of scale. This map shows us where Peugeot factories around the world. The most critical barriers are the politic and economic ones.American car manufacturers are helped by the U. S government. This can be very difficult for foreign companies such as Peugeot to be as competitive as companies as General Motors for example. This is about protectionism as the United States have a policy which favors US companies rather t han foreign companies. The second politic barrier is the problem of legislation which is not the same in France and in America. Moreover, the car must be adapted to the American rules and norms. Concerning the economic barrier, the most important is the problem of currency.Actually, if Peugeot chooses the exportation way to penetrate the market, the production would be in Euros and the sales in Dollars. That could be a problem in the accountancy, and a problem of higher costs of production than cost of goods sold. Moreover, the understanding of the distribution network in the United States will be another major barrier for Peugeot. They do have experience in selling cars abroad, they do export their cars in many countries across the world. However, the US market is quite different from other countries as no French manufacturer is currently exporting to the United States except Budgets with its luxurious car.Question 2: Examine the company's international competitiveness at the macro , mess The Peugeot international competitiveness consists in the three following levels: the macro, mess and micro levels. For the macro level, we'll use the Porter Diamond to analyze Peugeot national competitiveness. Then, the Porter Five Forces analysis will help us to analyze the competition in the car industry at the mess level. To finish, he Porter value chain will examine strengths and weaknesses of Peugeot on the micro level environment of the company.Macro Level In the car industry the factor conditions represent infrastructure, plants and human resources. Since the crisis in 2008, the French car industry has suffered from a decline in economic activity. Moreover, the cost of one hour of work in France being very high, the economic situation has not improved the competitiveness of Peugeot. Concerning the demand, the customers and the public opinion is concerned about car's quality and the respect of the environment. People have higher expectations doodads than in the past. T hat permits to our French car maker to reach new markets and to gain new market shares†¦. †¦. †¦.. †¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Related and supporting industries show a vertical and horizontal integration in the French car industry, with suppliers and distributors present mainly in the European area. These networks are well distributed in the Europe†¦. . About firm strategy, structure and rivalry, the French market is highly competitive with French manufacturers such seepage's (the leader) or Citroen as well as foreign competitors such as Toyota, Fiat, BMW, Moreover, Chance is about external events which can affect the car industry economy.Many factors can have an impact on the number of car sold. For example, the high price of oil in France does not encourage people to buy a new car. More â€Å"chance† can generate important issues in the car industry, like unemployment, loss of money and loss of investments. New entrants : 2 The risk of new entrants is low because car industry requires high investments and high technology to compete on the market. It's a very tough challenge for a new competitors to enter this market but it is not impossible as big brand can invest in his direction such as in China for example where all the car makers are going.Buyers : 4 The buyers' power is very important as they have very high expectations, concerning quality and techniques. Moreover, even if cars are one of the main things that makes up an economy, if people have not money they will not buy cars. Suppliers : 4 Suppliers do not have a very important power of negotiation but they keep an important power as they can put pressure on delivery delays, which can be very difficult for the car company to handle. Moreover, the production depends on those suppliers.Substitutes : 1 Substitute of cars doesn't have a real impact or even doesn't really exist except common tra nsports such as the train or the airplane but it can not really be considered as substitutes. Peugeot is one of the main competitor on the French market. The company is focused on the middle-range target. Peugeot already have an international strategy as they are present in Asia, South America and Europe. To penetrate the American market, Peugeot should benchmark it, with analyzing which competitors he would have to face, but also with highlighting the difference of habits and knowledge.Thanks to this benchmark, they'll be able to have a global picture of the American market. The difference of habits in the USA is also a factor to consider as American customers don't have maybe the same expectations in terms of power, comfort, etc. It's necessary for Peugeot to have the â€Å"big picture† of what customers are expecting from these new kind of cars. Question 3: What economic and political barriers would impact the export of cars to the US? It will be not easy for Peugeot to be competitive with other US car maker which produces electric cars as well on their own market.Regarding the political barrier, rules and norms, which has to be adapted in order to fit the American market. Then, the economic barrier deals with the problem of currency. This raises the problem of cost of production for Peugeot in case if they export electric cars in USA. Indeed, the difference between Euros and Dollars is not for the benefit of Peugeot as they will have a higher cost of production compared to cost of goods sold in the American market. Question 4: What influence would culture have on the international marketing strategy? Use the models of Hefted and Hall as points of referenceThe culture is very influent in the internationalization strategy: the company penetrating a new market has to know the culture of the country, of the people and also how to manage it to make of this culture a positive point, and not something going against the company Power of distance: hierarchy is very present in the United States which makes the distance more important. A notion of distance is kept when people talk to you. Uncertainty avoidance: uncertainty is not common in the US, people don't like uncertainty. Something which has been planned, for an agenda for example, has to be followed.Individualism: the concept of individualism is very present in the USA and comes with social success and material wealth. Masculinity: More and more managers or directors are women, even if it depends on the field of activity. Masculinity used to be very strong a few years ago but now it's changing. The United States culture would be positioned in the Low-context part in the Hall's model. When talking to somebody, the communication and the sense of self and space are more informal compared to other developed countries. The way of managing business, hierarchy, etc. Is part of this low-context.The American culture is more likely to be † low context†, as business is business, everything and everybody is direct moreover when you talk about money. Question 5: What type of market entry modes should the French car manufacturer consider? Explain your reasons The first thing to do is to show the different types of market entry modes that Peugeot can consider in order to launch an electric car in the United States. Then, we The exportation Peugeot already experiences this system as they have a lots of factories in France and worldwide (eastern Europe, Asia, South America CB:map ).If Peugeot choose this solution to penetrate the US market it means that they will have to produce cars in France or somewhere else in the world and then export these cars to the United States. In the same time, Peugeot will not support high costs of idealization. The only costs associated to exportation are transportation, insurance for this transport, the exchange rate and import tax. Moreover, transport implies many risks of delays for example. A Joint venture Peugeot could create a Joint venture with an US car manufacturer like Chevrolet or Cadillac for example.That means that the two companies would have to create a new many that both companies share. This would enable the French company to penetrate the market easier as car industry in the United States are under State protection. Direct investment (FAD) or acquisition Peugeot could acquire assets in the United States with this method (plants, equipment, etc. ) and produce electric cars directly in the country where they will be sold. This solution solves the problem of exchange rate because as car will be produced in dollars and sold in dollars as well, there will not have fluctuations between currencies.Moreover, Peugeot will be able to control the chain from the ginning to the end, reducing manufacturing costs and delays. Licensing Peugeot also have the possibility to use licensing, which means the licensor sell the right to use intellectual property such as production techniques, patents, trademark, dra wings (intangible property). This indirect way of penetrating the US market has the advantage of requiring little investment with a high return on investment. The strategic alliance with a licensee could be the opportunity for Peugeot to enter this market without major issues.But Peugeot could lost revenues coming from manufacturing and marketing activities, for the benefit of the licensee. To conclude, Peugeot can choose between those 4 types of market entry modes: exportation, Joint venture, direct investment or acquisition and licensing. Exportation would be a bad choice if Peugeot Just wants to export its electric car to the United States. There are still too many risks regarding the fluctuations between euros and The better option for Peugeot is to consider the foreign direct investment or acquisition method as a real way to penetrate the market.This would allow Peugeot to control all the operation while getting closer to the consumers and knowing better the competitive environ ment. Even if it requires a high level of resources from the French company, the investment would be profitable as there is a huge potential for electric cars in the coming years. Question 6: What would be the limitations of acquisition as an entry strategy? The acquisition method can be risky as it requires a lot of investments to buy a new entity. If Peugeot doesn't have sufficient funds available, they can receive money from investors by selling shares for example.It may be also possible to raise funds or to issue stock options to get cash vastly. Moreover, there is a management limitation because everything would be engaged from France even if they hire American managers and it can be an issue to consider. Question 7: Describe the International Product Lifestyle and its implications for the electric / hybrid car models? There are 5 main steps in each product life cycle. Let's analyze them concerning the electric cars: Development phase: The time taken by innovation and Search ; Development to concept, design and create an electric car.Introduction stage: When Peugeot first electric car was presented in 2010 with the ion car. Growth: when it starts to be produced and sold for the mass market. Decline: When others competitors enter the market and take market shares or offer a better product. Peugeot is still in the introduction phase because the company Just started to sell its electric cars in France to rental cars company. They didn't decide yet to launch the product on the market but it should be launched in 2012. Question 8: Explain how exchange rates and inflation may affect the way you price the product?The exchange rates are quite interesting for France right now but Peugeot should be careful because the buying power is less important in America than in France as the Euro is stronger than the dollar. The price must be lower than the one in euros. Concerning the inflation, it could affect the price because it would mean an increase of the production co sts of the raw materials that are necessary for the electric car production. Inflation could also increase the unit price for a car which can be dangerous towards the customers.Question 9: Explain how personal selling may differ in the US from how it is used in France? Personal selling is an oral communication like a speech which happens when a salesman face a potential customer. In France, you let the customer act as he feels, you don't disturb him in the shop enter whereas in America you must keep taking care of him. If you're not, he feels less important and can decide to leave and buy no car and it would be only because of a failure in the personal selling.Question 10: What type of international marketing controls will the company require? Peugeot will have to use the benchmarking in order to compare performance against its other international competitors which sells also electric cars. Key areas are design, battery life, space and reliability. Peugeot will be able to improve it s cars' performance and features thanks to analyzing data from competitors and customers' expectations. Finally, we can say that the United States has a great potential for electric.Peugeot just started to sell its electric car in France and it would be reasonable form the company to wait until the end of 2012 to launch a car on the American market. That's why Peugeot must benchmark and study a lot the American habits, culture, legislation and economy, to see if they have a chance to succeed in this particular sector and country. Bibliography http://www. Peugeot. FRR http://www. Euros. FRR http://www. ]ornamented. Com Google pictures Peugeot annual report My own data as I did an internship in a Peugeot shop two years ago.

Impact of Stress on Student Health Essay

The impact of stress on students who attend college or universtiy has a tangible negative effect on both physical health, and mental health. Many healthy habits from living at home (such as eating well) become obsolete, and students face a lot more deadlines as well as new responsibilities when they move away from home to go to school. Addition of stressors to a persons life not only has an effect on physical health, but it can change the way we behave and feel. Stress affects people on a physical and mental level, and it is important that we acknowledge the overwhelming nature of stress so we can properly take care of ourselves. Stress is able to have an effect on physical health because stress keeps your body in a perpetual state of fight-or-flight by producing cortisol, which is a hormone produced by the body to respond to stress. Cortisol is useful in fight-or-flight situations because: it heightens memory functions, lowers sensitivity to pain, and allows for a quick burst of energy. Elizabeth Scott, in her article Cortisol and Stress: How to Stay Healthy, states that â€Å"While cortisol is an important and helpful part of the body’s response to stress, it’s important that the body’s relaxation response be activated so the body’s functions can return to normal following a stressful event (Scott, 2011).† The problem with constant elevated levels of cortisol is that it â€Å"can weaken the activity of the immune system by preventing proliferation of T-cells (Kennedy, 2012).† Mental health is also effected by stress in students. The demand for work output increases heavily when multiple classes begin scheduling projects and tests at the same time which often makes everyone on campus feel overwhelmed. Ultimately, stress causes unnecessary frustration and tension in the b ody which makes it more difficult to learn. According to an article on dealing with stress, some of the effects of stress on thoughts, feelings and behavior are: anger, anxiety, burnout, depression, feeling of insecurity, forgetfulness, irritability, problem concentrating, restlessness, sadness, fatigue, eating too much, not eating enough, sudden angry outbursts, drug abuse, and relationship problems (Nordqvist, 2009). Female rats were repeatedly stressed in an experiment, and their litters grew up to have altered long-term memory and cognitive alterations (Lordi, B., V. Patin, P. Protais, D. Mellier, and J. Caston. N.p., Aug. 2000.). Stress in the classroom has a real potential to hamper learning capabilities. Feeling overwhelmed or flustered puts students in a state of mind where they will have difficulties paying attention and retaining information in the classroom because they are distracted by one of the vast, trivial stressors in their life. A good example of the mental distraction students deal with would be going to be d and thinking you left the oven on. It would be extremely difficult to get to sleep until you got up to check the oven. It is important for students to recognize how stress can play a role in our lives because if we manage stress it is much healthier for our bodies (and grades) in the long run. Maintaining regular habits and doing assignments sooner than later, and learning to relax in stressful situations will keep your body from entering into a state of constant tension. Stress is a function that is beneficial in certain situations, but stress in modern times is mostly caused by school or work because the human body is still the same as it was when people were hunter/gatherers; it is not made for the traditional five-day work week. Stress has a negative impact on student health, but more importantly it has a negative effect on student grades. Works Cited Kennedy, Ron. â€Å"Cortisol (Hydrocortisone)†. The Doctors’ Medical Library. Retrieved 2012-11-19. . Lordi, B., V. Patin, P. Protais, D. Mellier, and J. Caston. N.p., Aug. 2000. Web. Nordqvist, Christian. â€Å"What Is Stress? How To Deal With Stress.† Medical News Today. MediLexicon International, 11 Apr. 2009. Web. 20 Nov. 2012. . Scott, Elizabeth. â€Å"Cortisol and Stress: How to Stay Healthy.† About.com Stress Management. About.com, 22 Sept. 2011. Web. 19 Nov. 2012.

Gun should not be banned Essay Example | Topics and Well Written Essays - 1500 words

Gun should not be banned - Essay Example th Tidwell (August 15, 1996), the Columbine High School shootings on May 20, 1999 the Campbell County High School shooting on November 8, 2005, the Chardon High School shootings on February 27, 2012, the 2012 Aurora shootings, the Santa Monica shooting in 2013, the John F. Kennedy High School and Cesar Chavez Elementary School shootings in 2014 are some of the few examples of gun violence. Because of the profound prevalence of gun crimes, Vice President Joe Biden has been n tasked with looking at the list of recommendations on gun policy to the US President, Barrack Obama. Banning guns or gun ownership may not be a solution, even though there are those who have touted the move as a tenable alternative. Banning guns will not be a tenable solution to gun violence and the misuse of guns because doing so is making the assumption that a gun is an immoral object. On the contrary, just like any non-living thing, guns in themselves are amoral. Guns in the hands of responsible and law abiding citizens are merely tools of self-preservation, defense and maintenance of law and order. It is important to factor the truth that those who engage in gun violence and mass shootings are a small minority in the US population. In this case, banning guns would be infringing on the rights of the majority in the United States, to solve a section of the minority’s problems. Also, in this light, banning guns is an act that will be tantamount to deny law abiding citizens the right to protect themselves from criminals. The converse is also true that in the hands of troubled minds or people with criminal intent, guns will also become tools of terror, murder and grave injustice. In this case, it will be important that corrective measures are expended to deal with the portion of the minority that cannot handle gun rights well. That guns are amoral as previously stated in the discourse means that banning guns may not necessarily reduce crime. According to research studies on the 1994 Assault

Economics for Business and Management Essay Example | Topics and Well Written Essays - 2750 words

Economics for Business and Management - Essay Example Therefore, the invisible hand is that process where while an individual is pursuing self interest, he/she promotes the overall societal welfare but not intentionally. On the contrary, Smith says that he had never in his lifetime known the goodness of the persons who involved in trade to achieve the main goal of the public welfare. In his book â€Å"The Wealth Of Nations† Smith has only one stand, that the invisible hand is the prime determinant of the public welfare. (Suntum, 2005 pp1-5) Command and Mixed Economies A command economy, which is also referred to as a planned economy, is one which has the state regulating resources. The state is the decision maker to come up with the allocation or utilization decisions of the available resources. It uses the services of certified planners who are just below the state in power to implement these decisions. (economicwatch.com, 2011) A command type of economy is not without merits and demerits alike. The merits of a command economy m ay include the main fact that they ensure that collective interests for the public good are maximized. Also governments which do their operations under this type of economy are able to mobilize as well as respond swiftly to raise capital and commence the process of production if need arises. (businessspan.com, 2011) The demerits associated with a command economy are the likes of the denial of sovereignty for individuals as regards the expression, working, earning and making expenditure choices. It as well assumes that people should be fully committed to work and they should aim at overall national welfare. There is the demerit of slowness in ensuring economic growth unlike the capitalist type of economy. Equality does not thrive in a communist economy since there is stratification. Lastly, there is lack of flexibility when it comes to moving from one decision to another for the welfare of the public. On the other hand, a mixed market involves a blending of the two major types of eco nomy. That is, a command and a market type of economy. This is mostly the kind of approach by Italy, India, France and Sweden. Here, there is the government controlling of resources and the private sector. There are sectors in which distribution as well as production is under the state’s management. Sectors which have both the state and the private sector jointly involving in production and distribution and the sectors under which private control is in entirety. (Aswathappa, 2008 pp269,270) A mixed economy may be characterized by several advantages. Some of the advantages of a mixed economy are with the inclusion of the good regulation of prices in the market. Here, the state always ensures that prices do not soar above actual prices. It as well provides a level playground since there are private sectors involved in the market without compromising on the quality of commodities in the market. Natural resources are also optimally utilized due to there being the government and t he private sector being involved in the allocation. People in a mixed economy have ample power when prices and quality of commodities is put into consideration. Monopoly cannot also thrive in a mixed economy as both the private enterprises and the government gets their hands in every business. (benefitsandadvantages.com, 2010) Critics state that a mixed economy is not the best type of

Young Alumni Trustee, Senior Class Gift, and Bryant Senior Advisory Essay

Young Alumni Trustee, Senior Class Gift, and Bryant Senior Advisory Council - Essay Example Finally, in September 2006 the Young Alumni Trustee was named but the reorganization had left the members of the Senior Class Gift Committee with no clear responsibility The Young Alumni Trustee is a position on the Board of Trustees that is granted to a graduating senior each year. The successful program had been in effect since 1996 and each member that is awarded the position serves a three-year term. By April 2006, the selection committee had settled on two finalists, Cathleen Doan and Brian Levin. The winner was to be announced at commencement ceremonies on May 20. On April 25, 2006, students received an e-mail re-opening the application process and encouraging students to reapply. The selection committee justified their actions based on low student interest and lack of diversity among the applicants. Doan and Levin were still considered finalists, but Laurie Musgrove, Vice President of University Advancement, said they were seeing if "other students should be joining them as finalists". Robin Warde, Interim Director of Alumni Relations, said the concern was the small number of original student applicants. Warde noted that only 5 members of the class of 661 had been interviewed and said, "something different needed to be done". Doan and Levin resigned their position as finalists in protest of the move to reopen the process. In a letter to the administration announcing their withdrawal they noted that, "we are questioned, not on our merit, but on our diversity". While no one on the campus discounted the need for diversity, committee member Michael Oliveri supported Doan and Levin and contended, "we feel it inappropriate at this point in the process to be forcing it in". He felt the changes should have been made in the following year. It was apparent that the board had been remiss in addressing this problem sooner. According to Warde, they had been concerned over lack of participation in previous years. Musgrove and Warde, however, waited until the finalists had been selected to make the last minute changes. Musgrove had some misgivings and expressed the "wish that timing could be different". She continued to encourage Doan and Levin to stay in the process and viewed their withdrawal with "disappointment and dismay". Doan and Levin stated that the controversial process was a, "blatant contradiction to the values, like character, and ethics that the institution stresses to the students in all aspects of the Bryant experience and community". They also made it clear that they would support whatever candidate that was appointed to the important position and asked only that the Young Alumni Trustee recognize the injustice and commit to questioning poorly made top down decisions. Their hope is that they can prevent this situation from occurring in the future. Before commencement ceremonies, the Board of Trustees took control of the nominating process after overriding the previous decisions made by the nominating board. President Ronald Machtley and BOT Chairman Thomas Taylor headed the new selection committee. No winner was announced at that time. In September 2006, the Bryant University Board of Trustees (BOT) named Saddi Williams as the 2006 Young Alumnus Trustee at their annual meeting during Homecoming Weekend. The BOT also established the Bryant Senior Advisory Council (BSA), a 30 member

Phase 5 Individual Project (LOG676) Coursework Example | Topics and Well Written Essays - 3250 words

Phase 5 Individual Project (LOG676) - Coursework Example They at times require security. Logistics is, therefore, the process aimed at controlling efficient flow of goods and services from the point of origin to their final destination especially to the customer through a well-planned process. For example, the integrated logistics management system is an information system that is web-based, well designed to upgrade the supply system in the state department where the entry of data is allowed one at a time. It also ensures security and openness in the sharing of information. It ensures efficient management of the flow of materials and equipment. The logistics supply can either deal with tangible items such as movement of materials, or equipment from their point of origin to the consumption point. It can also deal with abstract like; information, energy, particles, and time in the aim of making sure that the organization achieves its target to satisfy the customers or the corporations they target. Logistics of tangible items follows integration of the flow of information, handling of material goods, products production, and their packaging, transportation of the produced goods to customers or to warehousing and at the security. Logistics is, therefore, the process aimed at controlling efficient flow of goods and services from the point of origin to their final destination especially to the customer through a well-planned process. For example, the integrated logistics management system is an information system that is web-based and well-designed to upgrade the supply system in the state department where the entry of data is allowed one at a time. It also ensures security and openness in the sharing of information. It ensures efficient management of the flow of materials and equipment. The reflection of an organization or a country’s logistics is based on the customs clearance process efficiency, infrastructure used in relation to transport, the quality of trade, the logistics services quality, the ease of

How do quality management systems impact on revenue in the hospitality Research Paper

How do quality management systems impact on revenue in the hospitality industry - Research Paper Example It has been prophesied time and again by various scholars through various studies what Roberts found in 1996 â€Å"businesses who know and understand customers’ priorities for quality improvements can achieve a threefold increase in profitability† (Dale, 2003).This study has been carried out from the revenue generation context of quality systems implementation for hospitality industry. How the various elements of quality help in achieving the increased profitability needs to be analyzed. It is also important to see whether the concepts that help achieve visible improvements in manufacturing sector also produce profitability improvement worth the effort they involve in the hospitality sector or not. 2. RESEARCH QUESTIONS, AIMS AND OBJECTIVES 2.1. Research questions identified The major questions which this research aims to answer are - What is the impact of implementing quality management systems in hospitality industry? How do these systems impact the revenues? What are the efforts involved in implementing these systems and are the resources required to implement quality systems justified by the value of the revenues generated? 2.2. Research Aims and Research Objectives The aim of this study is to see how quality management systems impact revenue in the hospitality industry. Study objectives are as follows: 1. To study how quality management systems are implemented in hospitality industry – a general study of the companies. 2. To understand how the quality management systems impacted the parameters of financial performance (a study of the various parameters they impact as well as the means of this impact). 3. To measure the impact... This research paper shows that quality management systems have positive impact on revenues of hospitality industry. It has been observed that this has been achieved by improved market share, brand image, ROI and competitive positioning. However, some concerns regarding the impact of these systems on overall performance of the firms have been highlighted. One of the concerns is the sincerity of implementation of quality management systems within the firms. The industry leaders need to understand that they are the main drivers of change which these systems propose to bring about. Hence, a commitment of words or even documented commitment is not sufficient. The leadership team needs to be thoroughly involved in its implementation. They need to have a quality vision to help firms achieve both revenue and cost benefits. Half hearted efforts, especially in the industry of our study, have found to have a negative impact on operational performance. Our literature review has analyzed all the aspects related to the questions set out in the beginning of our study. Hospitality organizations implement quality management systems by applying for certifications like ISO 9000, etc. or by internal process improvement programs. Some companies in this sector were seen to implement Six Sigma methodologies to reap revenue benefits. Most of the successful organizations in this sector have implemented full computerization which helps the management in analyzing revenue versus cost factors.

Healthcare Policy Assignment Example | Topics and Well Written Essays - 2750 words

Healthcare Policy - Assignment Example A recent evaluation of the UK healthcare policy shows that while policies have contributed to a positive change in society development, there is still need to improve these policies. An area of keen interest is the increase in lifestyle diseases within the country, which has now raised an alarm within the public. Despite the efforts of the NHS policy ton use a preventive approach to reduce lifestyle diseases, it is clear that diseases such as Cancer, hypertension and lung diseases are on the rise. This essay seeks to critically appraise the evaluation of the NHS policy to identify various weaknesses and the strengths of this policy. In the recent past, there has been a great rise in lifestyle related diseases such as cancer, high blood pressure, diabetes, gout and heart diseases (Shepard, 2010: Chock lingam and Beleaguer, 1999). These diseases have become major killers in the world and are very expensive to treat. The government ever increasing budget allocation in health has not made any progress in reducing the health problems in most countries. In the United Kingdom there exists free medical care for its citizens as one way of showing its community towards creation of zero-disease environment (Kumar & Kumar, 2003). The NHS Despite use of many resources used for treatment of patients, it is clear that the health demands are increasing each day as the population grows and there is little chance for the establishment of a healthy society. Statistics show that the government and public spending is expected to spend more on diseases such as cancer and heart diseases in the near future. This has raised question am ong many scholars who feel that the government should find an alternative strategy towards creation of a health environment. The NHS policy has paid a lot of attention to lifestyle diseases in the past ten years. The NHS policy seeks to the reduce lifestyle diseases by engaging a preventive approach that seeks to intervene on this

Safe Sex Communication for Young People in China Essay

Safe Sex Communication for Young People in China - Essay Example Sheeran, Abraham, & Orbell (1999) and a meta- analysis by Noar, Carlyle, & Cole (2006) found communication about condom use, which can be the most effective way for sexually active individuals to protect themselves from STDs including HIV, to be the strongest predictor of condom use. China is suffering one of the fastest growing of HIV epidemics in the world, with an annual 30% increase (Webber, 2007). Among the reported HIV infections, about 81% were young people between the ages of 20-39 (Qi, 2002). One primary factor fueling the spread of HIV is the increase in unsafe sexual behaviors. Hence it is vital to encourage the Chinese young population to engage in communication about safe sex and condom use. In this study, two theories that have been used to explore safe sex communication successfully in the US will be examined from the perspective of the young Chinese population: the Theory of Planned Behavior (TPB) developed by Ajzen (1991), and the Information Motivation Behavioral Skills Model (IMB) developed by Fisher and Fisher (1992). The determination will be made of how they could be used to successfully the young Chinese population to engage in more active safe sex communication and condom use. This paper begins with an overview of the... g this, the Information-Motivation-Behavior Skills Model (IMB), suggesting that information, motivation and behavioral skills are the three essential factors in achieving behavior change, will be examined. Finally, the application of the two theories to the young Chinese population in terms of safer sex communication and condom use will be presented. They will be compared and contrasted, and recommendations regarding the effective use of the two theories in Chinese young population will be offered. An evaluation of 10 million Chinese people will be infected with HIV by 2010 in the absence of effective preventions (UNAIDS, 2004). However, few studies have investigated safer sex behavior among the young Chinese population. Of the limited studies in this area, results indicate that it is largely uncommon to conduct safer sex behaviors, and the use of condom remains consistently low (Wong & Tang, 2001). For instance, among a total of 455 surveyed Chinese college students in Hong Kong, 24% were sexually active while only 38.2% of them using condom regularly during the year (Wong & Tang, 2001). In another study, only 14.4% of the subjects were found using condoms regularly during sex intercourse, while almost 30% (28%) had never or almost never used condoms (Wang, & Zhang, 2002). Cottrell et al. (2005), which investigated Chinese college student's sexual and HIV knowledge, found that less than half of the student (43%) had used a condom the last time they had sex. Condom use, however , was found to be the only reliable method of protection for STD/HIV for those who are sexually active (Bryan, Fisher, & Fisher, 2002). Researchers have found that consistent and correct condom use can reduce the rate of HIV transmission by 87% (Bobrova, Sergeev, Grechukina, & Kapiga,

Errol John and his work of "Moon on A Rainbow" Research Paper

Errol John and his work of "Moon on A Rainbow" - Research Paper Example Kenneth Tyran was aware about what happens in in theatre, in the year 1957, frustrations due to lack for sharp new writing, he went on to convince the observer that a play completion be launched. Moon on a Rainbow Shawl, by Errol John got the first prize, however, in spite of Joh’s play’s fresh force, John had struggle to get the play staged. It happens to be a shame that such talent could be overlooked as well as statement to the Nation that fifty years on, a stage for suitable stature for such a vibrant as well as subtle play has been found (Billington). Errol John, born in the year 1921 in Trinidad was a journalist before he moved to England in the year 1951 to look for a job in the theatre. Errol appeared in several productions in London stage. One of the well-known ones is in the Old Vic Theatre by the ear 1962, in the part of Othello. John made a number of appearances in film and television productions as well, although he played comparatively minor black characters that included the 1953 Heart of the Metter, the 1952 African Queen and the 1955 Simba, while head key starring roles within the BBC series such as the 1956 A man from the Sun as well as the 1967 Rainbow city. The themes of Moon in a Rainbow Shawl, which are now regarded as canonical work for black theatre, happen to be currently relevant with the play’s depiction for immigration, aspirations of the post war community that lives in poverty as well as the struggles that the African diaspora faces (Erdinch). Set in a Spanish Port, Trinidad, the play opens up on some hot, late evening within a yard of two decrepit buildings. Ephraim happens to be returning from job where he works as a bus driver, as he and Esther Adams are having a conversation. Esther, who is a quite intelligent as well as studious girl is discussing the manner in which it is not possible for her family afford school fees for her education. Secretly, Ephraim is envious of her youth as well as her opportunity to create a

Gender Stereotypes Essay Example for Free

Gender Stereotypes Essay Gender stereotypes in the society have been existing for a long period of time. This has been due to their intensively conventional simplified and persuasively convincing reference that makes people to easily belief them. Though these stereotypes have been adopted by majority of the people as part of their culture, they are wrong and should be discouraged as they are highly generalized, give wrong perceptions, discourage full potential exploitation from the people or make certain them to adopt unhealthy harmful practices in society (Richard Zoe,2003). Change to the gender stereotypes perception will form the basis of equality for both male a d females in all areas of development thereby portraying the greater sense of social civilization in the 21st century. Gender stereotypes in the society are dynamic and greatly influenced by the changing economic modes and social ideologies in the societal setting. They are greatly adoptive in different regions of the globe especially in the modern era of verbalization (Theresa, 2005). This paper explores the gender stereotypes and myths in our society and how they influence the intent by individuals to adopt or pursue specific lines of development like careers, sports, modeling and even political ambitions. It also examines the current situation and the extent to which the society have been influenced by the gender stereotypes. With major comparisons and possible projections to enhance increased efficiency in the society, suggestions are highlighted to assist in reducing the major impacts resulting from the vice. 1. History and development of gender stereotypes in the society. Biologically, men and women are different and therefore have different functions that goes along with their natural being. Though this has been used to indicate different views on the their society expectations, it is greatly misleading and can hinder full potential exploitation from different genders. Since long time in history, man has been depicted to represent brightness, hardness and positivity in the society. Through out the time, men have also been considered as the heads of the households and responsible for making appropriate decisions in the political arena. On the other hand, women have characteristically been expected to be submissive, piety and highly domestic oriented in the society. They are required to assume softer roles and be less aggressive in order to be bale to mentor the children as they grow (Richard Zoe, 2003). In majority of the societies like in China and Latin America, females were mainly supposed to perform household chores like cooking cleaning, tending to children and looking after their husbands. Also, they were expected to work in the farms and not in industrial regions as the heavy jobs were reservations for men. In the modern western world cultures, young men are portrayed as being obnoxious, violent at times and prideful about promiscuity in their lives. They are also expected to be assertive, more intelligent, risk taking, combative, insensitive and tough, while women should posses politeness, slim figure, act as nurturers and homemakers. Through out the history, little changes have taken place to fully appreciate the input of women in the society both economically and politically (Margaret, 2003). However, increase in the representation at high decision policy making positions and encouragement to the women to take higher risks in the economic arena indicates the changing trends in perception of the gender stereotypes. Unlike in the mid 19th century, all the high positions in the US government both gender representation. Appreciation has increasingly been recognized with the number of female senators to the federal government continuously rising. Other areas of middle and high class diplomatic leadership have also increased the democratic space for both genders representation with minimal or no bias at all. 2. Impacts of gender stereo types on education and careers As indicated earlier, females are perceived as being less competitive and possessing reduced ability to pursue careers in mathematics, engineering, medicine and other science oriented occupations in the society. Women are mythically considered to be qualitative as opposed to men who are perceived to be highly quantitative therefore making the girls themselves to believe that mathematics and sciences are for men only (Margaret, 2003). Some of the societies in the East, Africa and the Caribbean have the tendency to direct the girls to social art oriented careers while boys are offered more opportunities in the diverse scientific careers that are considered more prestigious. This stereotyping and mythical believe is not only wrong but unethical as it acts to block the overall potentials of the females to pursue different careers related to sciences. There is no empirical statistics that show women have less ability to perform well in the science oriented careers. Limiting them to less competitive careers has seen their reduced contribution to the society and acts to solidify more stereotype myths that portray them as domestic oriented as opposed to active participation in the economic development (Williams, 2006). To add to that, education preference has been more oriented to the boy child as opposed to the girl in the developing world. It is considered as less productive to educate a girl than to educate a boy since girls would sooner be married off therefore losing the prior investment on them. The current globalized societys success being based on education, the girl child is therefore less advantaged to access the major benefits of the high technological world. Marxism theories indicates that increase in living standards is dependent on the ability to provide skilled labor to the capitalistic world. He continues to infer that all factors of production should be dynamic in application for high competition and maximum returns to be realized. As a result, limiting female children from education barricades them from possible future development and innovations as their negotiating capacity is fully crippled (Theresa, 2005). However, this perception has been proved wrong as more women are increasingly struggling and achieving equal or higher scholarly achievements than their men counterparts in the scientific careers. Major educational researches and scholarly work have been done by women and received major recognitions. However, such achievement are not emphasized on since stereotypes tend to rely more on generalized aspects than the reality. Higher education and science subjects limitation due to the major stereotypes in the society, kills the overall desire of the female children to pursue different education careers as they would be perceived to be odd. In Trinidad and Tobago, despite the government great initiative to have more girls participate in science oriented subjects, over 80% of them prefer hospitality and secretarial studies (Margaret, 2003). As a result of stereotyping men as generally good in the society to pursue scientific subjects careers, excess assumptions are laid on their abilities with priorities and talents not being emphasized on. Therefore, there is general tendency of the men to pursue careers in sciences as opposed general arts. Engineering profession in US has only about 25% of the people working there being women and 75% being men (Williams, 2006). In the Medical schools in Australia, the ratio of men to women is 1:3 indicating the high level of gender stereotype in the country. Both genders should be given equal priorities to develop their careers as they are all gifted and talented differently. As a basic requirement in the society, scientific skills must be emphasized to both genders for faster transformation of the society in the 21st century and later years. Until recently, computer engineering was a specifically mens careers where women could not even try to figure out pursuing them. In the year 1996, the total number of women computer engineers in Canada was represented by only 9% (Williams, 2006). 3. Impacts of gender stereotyping in politics and governance. Richard Zoe (2003) points out that, over a longtime in history, political leadership has been dominated by men in different countries and states all over the world. It is believed that women are less capable of making correct decisions in the society as compared to their men counterparts. Gender stereotyping has consistently prevented women from being seriously considered in politics and high level offices. Great challenges lay in the way of entering and remaining in politics for the women from their men counterparts and the society in general. Traditionally, women were not allowed to vote or hold elective position in different countries. US had to greatly struggle for the women to be granted the power to vote for the political leaders in the mid nineteenth century. In the year 2004, women representation in Jamaican government was only 3% since their independence in 1953. From the electorates in the society to the structured policies in individual governments constitutions, women are less favored to compete for different elective posts (Williams, 2006). Uncritical promulgation of the female manifestos in Jamaica, Thailand, Venezuela, Germany and South America countries has assisted in portraying the male candidates as more suitable to their women counterparts. However, recent participation by women all over the world in important decisions making processes acts as a major indicator of how they can be involved in major decision making. They have therefore been limited in contributing important decisions that can assist in enhancing the globalization trends to make the world a better place to live in. Michelle Bachelet and Megawati Sukarnoputri acted as presidents for Chile and Indonesia for the years 2006 and 2004 respectively. Others include President Arroyo for Philippine, Tarja Halonen for Finland and Moscoso for the democratic republic republic of Panama. Therefore, women are not inferior in politics and can be able to rule and make equally good decisions in their respective countries (Williams, 2006). Others like Condoleeza Rice, the US secretary of state have been involved in international critical decisions like war in Iraq, African Affairs and nuclear weapons development diplomatic intervention decisions making. Their direct or indirect denial from participation in politics is therefore a clear indication of low levels in achieving democracy in various states in the world. Though, this view has widely changed, bulk of the masculine people especially in the developing countries must change their approach to enhance full potential reap from both genders (Theresa, 2005). 4. Gender Stereotyping in economic development. All over the world, women have been having great problems in development as compared to their male counterparts. It is considered that women are not supposed to inherit wealth from their matrimonial parents. This view as held by most eastern cultures and has tendered to keep women away from economic development. Access to finances for development has always been tied to the ability of an individual to provide enough security against it. In China, Japan and Brazil, it is believed that a woman after developing and attaining a given age, should get married. They are therefore denied the autonomy of making independent choices of their later economic lives. This denial therefore ensures that they remain dependent on their immediate marriage partners for all their activities. Though different regions and states like US and Britain have established ample legislative frameworks to prevent the exploitation women based on this myth, bulk of other countries still watch as women remain poor economically. As a result, their economic competitive ability is greatly compromised and overall economic situation derailed locally and internationally (Williams, 2006). As indicated earlier, women have have been having less chances to get educated in more competitive scientific subjects therefore, denying them the ability of accessing better jobs in the fast industrializing world. Until recently, Canadian women were regarded as housewives and only participated in minor poorly paying jobs like working in farms and in fabric industries. Though this fact was overlooked for a long time, the trend is fast changing to give them a more inclusive chance to contribute to the economic development of the country. According to Williams (2006), due to the high dominance of the men in different governments, legislations to discourage women participation only in minor home affairs have been developing very slowly and at times met with great resistance. As it was evident in Canada, women believed that they were supposed to be house wives and send their husbands to work and children to school. Besides, it was also believed that those Women who work are either widowed, unmarried or belong to far non Canadian community that have established investment in the country. The believe that all women should be house wives contradicts greatly the twenty first century economic trends where educated working women are highly respected and immensely contribute to the economic growth their countries. 5. Gender stereotyping in sports According to Schmalz Kerstetter (2006), sports have become major activities in the world that are used to bring great wealth to countries and individuals. Gender stereotyping however, has demanded strong compliance where women are expected to participate only to individual aesthetic activities that are pleasing and simplistic like gymnastics, synchronized swimming and figure skating against their male counterparts who are occasionally trained to participate in strenuous, aggressive and very competitive sports in the world. This division encouraged and allowed the women to accept and adopt the unfounded physical limitation imposed to them by the society (Theresa, 2005). With the traditional views that women should remain attractive, groomed and nurturing, they are thus discouraged from participating in strong sports like lifting weights, grunting and being aggressive in the society. Due to this acceptance, young girls have been stigma conscious of gender in physical activities and sports. Many of the activities that are encouraged for the women have high participation from the men counterparts. Swimming, tennis, badminton, bicycle riding, and athletics have as equal number of men like women. Boxing, football, rallying, horse riding and skating have little participation from the women as they are perceived as men sports. However, these trends have greatly changed and more women are participating in football, boxing and car rallying all over the world. Several states globally have tried to change the trend and encouraged more participation in sports by women. During the 2008 Olympic sports in China, sports participation by women had increased tremendously from the previous world cap. Economic development that simultaneously realigns with these segregated sports are therefore denied for women making them to be even more dependent on men and reducing their ability to inspire other women in the society (Malszecki Cavar, 2005). To add to that, talents are greatly lost from the various individuals that could have been developed to full appreciation through various sports. As a result of confining women to the beauty and light sports, international representation has been lost greatly for various countries. Besides, women are concentrated more in only few sports that cannot accommodate them thereby discouraging increased participation in sports by women (Schmalz Kerstetter, 2006). 6. Gender stereotypes in modeling and relationship Over years, it has come to be stereotypically accepted that women as opposed to men should be thin in order to look more attractive. Physical appearance in women has been pasted as a major determinant factor in their overall success. Current media depiction of slim and less stout women to be more successful in life has made many young women to strive being like them in order to be equally successful. Major advertisements and beauty competitions are dominated by such slim ladies pasting the wrong attitude for their lives. Those ladies unable to remain slim are generally traumatized and looked down upon and by their counterparts in the society. From the 1950s to 2005, womans body in Miss America contests as well as the Playboy Centerfolds have portrayed women thinness a major prerequisite for their consideration to participate and win. Other models all over the world copying from the west, have adopted the trend that is posted to all the media with great magnitude that even the very young girls only wish to remain slim and thus look attractive. Overestimation and failure to question critically the relationship of the preferred slimness in comparison to the immediate health consequences has been missing in this myth (Williams, 2006). It have been categorized as harmful to refuse eating food in order to slim because of immediate susceptibility to diseases by the body. Everybody should feed adequately to enhance enough body immunity that increases its overall ability to fight against germs invasion. Adoption of slimming options by the female ladies has been ill advised and happens with little assistance from the medical assistants thereby putting them into greater risks. Extremely slim ladies have been considered more susceptible to periodic diseases invasion which may end up costing them more in treating the same ailments. Continued slimming for long periods of time have been associated with reduced life expectancy for the specific individual due to lack of enough body supportive nutrients (Margaret, 2003). Modern relationships have been displayed and greatly exaggerated by the media where slimmer and lighter skin colored women are portrayed to be much more attractive and sexy in comparison to others in the society. As a major item in the western world and fast spreading due to other regions, all the young and old ladies want to look good when they are with their peers as well as when they are in relationships. They therefore struggle to attain and retain the prescribed model like figures and maintain them through out to make them fit in the social groupings that develop in the society (Malszecki Cavar, 2005). Besides, there is even higher risk to their health in the case where they use chemicals to assist them assume the slim preferred figures. These chemicals enhance immediate alterations of the hormones in the body thereby achieving the required change. However, over 65% of all the chemicals used for slimming have major side effects like cancer and bio-accumulative poisoning. On the other hand, cosmetics are also increasingly being used to enhance the immediate change in the face appearance. Mercury and silver based skin lightening cosmetics demanded has risen with over 75% in the last 10 years. Though standards have been emphasized greatly to ensure reduced side effects, cases have been reported of massive chemical burns and even death after using various chemicals (Malszecki Cavar, 2005). Great care should therefore be instigated for use and natural beauty appreciated for all the people. 7. Addressing gender stereotype in the society. As indicated earlier, gender stereotype in the society involves attitudes by the people which are regarded by majority or all of them. Addressing them therefore, requires a combined effort approach where various entities will be required to positively confront the issue for holistic success to be achieved. 8. Use of policy and legislative framework To begin with, inclusive research should be instituted to enhance understanding of the problem from all the dimensions and identification of the immediate key players for the existence of the fallacy. European Institute for Gender Equality has helped greatly in establishing the major gender imbalance based issues that promote stereotyping in the society. Its immediate and long term effects should also be established to categorize the urgency (Richard Zoe,2003). Then policies and legislative framework should be developed to encourage more equity and representation in the society. These policies should therefore ensure increased awareness creation and training to the teachers in different schools and their students on the need to reduce gender stereotypic approaches in the society (Theresa, 2005). Besides, it should also be extended to the parents who play major roles in the early child development. Incentives should be established to increase participation by both genders. European Union after realizing the great impact that gender stereotyping was having in the society, it established a common policy to be used by all the European Union countries in removing the deeply entrenched disparities (Margaret, 2003). Accessibility of jobs previously prescribed as only for men was opened up for women in the member countries. Besides, the member states agreed to develop individual objectives to be localized from the agreed agenda by reflecting the immediate countrys problems. 9. Using media to enhance change of attitude Malszecki Cavar (2005) argues that, media should act as the key tool in promoting positive attitudes towards different genders while denouncing the stereotypic ones. As indicated earlier, media has played the greatest role in spreading stereotypes in the society due to its great availability and massive persuasive and convincing power especially to the young people. Facts should be used in advertisements and extremism avoided in the whole process. Many people do not understand the negative outcomes of the gender stereotypes and therefore, both sides of the story should be told for informed decision from the different people in the society to be made. Though the freedom of the media is of great necessity at all times to enhance increased ability of the people to express themselves, it can be regulated to make it more responsible since it is the major contributor to the existence of the current high levels of gender stereotypes in the society (Williams, 2006). 10. Local and international cooperation To add to that, cooperation at all levels in the field of community development and youth affairs should be initiated in the line of jobs and employments opportunities in different states. As discussed earlier, majority of the disparities arise as a result of poor availability of employment opportunities that instigates sharp divisions guided by various mythologies relating to gender stereotypes. Increased industrialization and opening up of more chances related to different areas of specialization in working places should be enhanced (Richard Zoe,2003). This specialization therefore, would act as an opener to new opportunities in all careers. Introduction of unemployment benefits for the unemployed people of different genders would help reducing major held perceptions that are based on dependence of women to men through submissiveness. It would also increase their ability to invest and improve their independence (Williams, 2006). 11. Improving democracy in the society. Democracy as described in the classical theories of change in the society, acts as a major platform for total participation in all developments in the society. Increasing democratic space for all the people in various decision making posts can reduce totally the perception that only men can hold such administrative posts in the management. As indicated in majority of the democratic world, all the people should have equal opportunity to contribute and sell their political agendas for increased efficiency and higher level management of their states. After Germany elected Engel Merkel as the chancellor in the country, great changes have taken place and people are admiring her mode of operations both locally and internationally. At all levels of management, representation should be enhanced and made equal for both genders (Margaret, 2003). In regions where low levels of democracy still persist, policies should be established to reserve posts for both genders in the management structures. Acting as a major example in the present world, similar cases are being developed in the developed and developing world to enhance major economic growth (Richard Zoe,2003). 12. Promoting gender equality in sports and careers As a major abstractor in the sports field, both genders should be encouraged to participate in all the sports available for improved talents harnessing in the society. Negativism in one gender participation and scaring off should be discouraged at all times to allow improved development for both genders (Theresa, 2005). Careers development should be improved for better participation in the economic developments by both genders. Gender balance creates self esteem that aids in reducing the major disparities that go together with discrimination. From the local and international arena, successful people in different careers and sports should be used as the major role models because of the facts attached to them (Schmalz Kerstetter, 2006). Conclusion. Gender stereotypes have been adopted by majority of the people as part of their culture and are therefore used in defining their ways of living in the society. However, they are wrong and should be discouraged as they are highly generalized, give wrong perceptions, discourage total potential discovery from the people and hinder full potential exploitation in the society. As it has happened in education and sports, various achievement of the major goals and objectives that assist people in assuming better earning jobs and thus improved lifestyles are highly limited and defined on the gender stereotyping attitudes possessed by the society. Change to the gender stereotypes perception will form the basis of equality for both genders in all areas of development thereby portraying the greater sense of social civilization (Williams, 2006). Due to the high level of illusionary correlation in gender stereotypes, information on emphasis of slim models and discouragement of participation in sports by the females are highly deceitful to the people. They therefore portray wrong perception that are sooner adopted as part of life by the people in that region. Besides, being in the era of globalization development should be based on the major premises that are substantiated and not illusionary. It should be fully discouraged and all the perceptions conclusively removed with immediate programs as it is a major abyss for talents, innovations and developments. Recommendations 1. Improve and increase cooperation from the of the major organs dealing with gender stereotypes in the society through awareness creation. 2. Promote economic independence of all the people in the society by opening up areas of employment and working (Richard Zoe,2003). 3. Increase funds for gender based programs that will enhance increased participation from both males and females in the society. 4. Promote responsible media programs in the society that will enhance change of attitude for the better by the youths in the society. 5. Enhance improved research, implementation and monitoring into the established initiatives for effectiveness and conclusiveness of the goals set Reference list Malszecki, G. Cavar, T. (2005). Men, masculinities, war, and sport. In Race, Class, and Sexuality. New York: Pearson Prentice Hall. Margaret, W. M. (2003). The Psychology of Women. Washington: Sage. Richard, F. Zoe, O. (2003) â€Å" Gender stereo typing Stereotyping in State Executive Elections†, Journal of politics, (3)65, 25-49. Schmalz, D. Kerstetter, D. (2006). Girlie girls and manly men: Children’s stigma consciousness of gender in sports and physical activities. Journal of Leisure Research, (4)38, 536-557 Theresa, M. (2005). Gender Myths V. Working Realities. New York: NYU Press. Williams, K. 2006. Globalization: Gender stereo typing in the 21st century and its impacts in

Safety in Outdoor Adventure Activities

Safety in Outdoor Adventure Activities How oft, in spirit, have I turned to thee, O sylvan Wye! thou wanderer thro the woods, How often has my spirit turned to thee! William Wordsworth Introduction Within the vacillations of the framework for environmental adventure education, it is of extreme importance that the instructor/evaluator be able to integrate the predetermination of participants into their scheme or objectives. In this way, the student guides the instructor into lines of necessity as well as the instructor laying ground rules for the future participation in outings or events. Additionally, the achievement protocol must become based entirely on the mental success of students as well as the substantiation of their prideful focus on these activities. The only growth potential for a student participating in adventure activities comes from the assimilation of new techniques and the mitigation of challenging evidence to the contrary of their own prideful and successful belief structure. Environment Prior to the approach of adventure travelers into this unique world of kayaking, it was important to access the environmental affecters which might change or determine the course of participation. Particular evaluations made prior to the event inception include the legislative comprehension, evaluation of the weather and potential natural events, and the ability to access the area of travel. Legislation: Obviously, it is of significant import to determine if the government regulates any particulars of a given activity. In this situation, it was determined through research of the location, contact with the governing authority, as well as research via the internet, that there was no mitigating legislation which might inhibit our participation. Weather: Secondly, it was of high import that on the morning of our event that I evaluate the current weather forecast in order to determine the propensity for travel during our given timeframe. Fortunately, on this day, there was only a ten percent change of rain and no other signs of negative influence on our journey. It was, however, an interesting indicator of the success for future adventure travel that the frequent variations in weather could potentially inhibit the safe travel and passage of my guests. Accessibility: Finally, the ability to access the chosen area was necessitated by the current stratification of river bodies which occupy the housing of exclusive clubs and organizations. In this particular scenario, integration with the Wey Kayak Club offered ease of access into the determined junction and we were able to put in our kayaks without problem or negative event. Safety As the group set out for the kayaking expedition, it was the integral safety of this particular activity which was at the forefront of our situation. The Kayaks loaded onto our transport, my mind returned to the analysis which I had conducted prior to embarkation and the results propelled us forward. Significantly, the most important factors which would affect this expedition were the abilities of the adventurers, the quality of the equipment, and the pattern of the river. The Adventurers: In this particular exercise, due to the beginner requirements of the River Wye, there is minimal training which must occur prior to integration into the waters. However, several basic skills must be mastered for the particular possibility of catastrophic events. These include the ability to rollover one’s Kayak in still water and the ability to paddle, determined by the comfort level of the user to rotate from control to free hand and integrate this motion into actual events. Equipment: Obviously, the choice of equipment for beginner kayakers was essential to the experience of the adventurer as well as the integration of their skills into the required exercises. This choice was made based upon the structural stability of the craft, the ease of maneuverability, and finally, the portability based on weight. For this project, we chose the recreational kayak, as regardless of distance upon the river, the necessity of a touring, whitewater, or downriver kayak was not insinuated. It was through the simplified maneuverability and average weight of the recreational model was perfect for beginners. River Topography: Essential to the affectation of a safe and enthralling kayaking expedition are the dynamics of the river traveled. Through careful analysis of entry and exit point, including the portability of the equipment, the expected encounter of rapids, and the re-transportation of the kayaks to the vehicles, essential standards were established for the decided location for participation. The unique makeup of the Wye river as topographically without rapid intervention, as well as the sustained current and comfortable beginner training area made for a well participated journey. Near the A3 just off of the Riverside Guildford offered a unique put in area, and nearly five miles downriver, there sat our retrieval vehicle for our expedient return. Participants Obviously, the essential integration of diverse participants into the leisure industry is entirely reliant on the ability to create and perpetuate the inclusion of exciting and varied events. Additionally, it is through the one on one coaching that the student may become inspired to the revision of pre-determined tactics. In terms of the kayaking exercise, it was essential for me to establish my own flow and abilities prior to begin to coach the ladies with their approach. Therefore, through acceptance of their instructor’s usefulness, students will continue to find their challenges lurk in personnel as well as their susceptibility to the norm when it should be through the modification of corporate structure that corporations actively seek out success. Skill/Behavior: This critical area of adventure evaluation determined the extreme tasks undertake by our group of participants. It was essential for our success in this event that my perception prior to water immersion was integrated with the information provided by the group. Of those participating, there were two kayakers in particular who were at a significant disadvantage to the others, having neither paddled in placid nor rapid water. It was my primary objective to identify their weaknesses and instruct their advance in the tactics for water safety and effective technique. As I, myself, was challenged by the opportunity to move from test cycle to natural environment, it would become prudent that my water skills be tested and personally approved prior to leading the expedition downstream. My noticeable flaw was my inability to maintain a consistent paddling rhythm, resulting in a circular motion unbefitting of an instructor. Through readjustment of my grip, from tension upon the control hand and an integrated relaxed method of my free rotating hand, I was able improve greatly within the first few minutes of water immersion. Ultimately, when kayaking, your control hand must hold the shaft with the knuckles lined up with the upper edge of the blade. The opposite hand now has the ability to relax and rotate. Importantly, one hand must release slightly from the paddle during strokes or the grips will be in direct opposition to each other’s movement. As my students watched my struggle, and eventually my success, their confidence was additionally improved and paddling techniques became more fluid and effective. It was essential to the group safety that this establishment of technique be a priority, regardless of the anxiousness of the more proficient participants. I also noticed a particular flaw in several group members as their challenge of interactivity within the integrated setting set them off on tangents which drove their progress too far downstream. This safety risk and particular avarice to my instruction demonstrated a need for adaptable discipline, and as I coached them on their group progression, I showed group reintegration and the affectation of a common goal of the waterway traverse. Confidence Development: Of particular importance to the adventure sports leadership is the response by participants to the activities and circumstances of their journey. The unique ability to watch as my group utilized peer support in order to affect skill development, coupled with the integration of a common objective was highly inspiring. I realized that as I utilized my maneuvers to coach and develop participants, they in turn were able to break away in order to perpetuate the growth of others. It was through this interaction that the group developed significant self-confidence, as their skills and application of environmental integration offered a high standard of pride and personal affectation. As students were able to finally overcome the challenge of task integration into a mentally perceived practice environment, their speed, dexterity, and skill all became more proficient and inspired. In fact, their skills were excitedly exploited during one course of a set of small rapids as student participated in a group attempt to enact an individual rollover at the base. The perception was that through the group collaboration, in spite of the danger or challenge, that each student would be able to descend the current, come to a halt with a  ½ rotation spin, and cause themselves to flip over at the base of the rapids. They would then utilize their skills and technique previously acquired to upright themselves, and if there was in fact difficulty, I sat by, ready to rescue any stranded paddler. Finally, the exit point offered a unique affectation of success to all participants, as they landed and exited from the soft current, renewed and rejuvenated in their decisive attempt to improve their mastery of a world sport. The integration of cultural pride into their own personal appropriation of skill and success substantially imbibes their demeanor with a noticeable happiness and achievement. This ability to watch all participants exit the water with jocular praise and ebullience was not only enjoyable but invigorating for me, as I knew that my attention to safety and the detail elements of this adventure were securely rooted in my learned skills and teaching abilities. Takeaways The significance of the appreciated takeaways during this adventure outing will be integrated into my future teaching and leisure travel techniques. It will become essential that I remember particulars of this event in order to further my own comprehension of the inspirational power of personal achievement. Additionally, I will continue to focus on the training techniques which I utilized during this outing and will modify to affect growth in future interactions. It is essential to the success of future endeavors that the location of integration for any type of adventure group be established, evaluated for potential challenges, and cleared by the government legislation of that particular area. Additionally, while not addressed during my study, the group appreciation for this area will be determined by their ability to interact successfully with their environment, therefore, I will consider the challenge of engagement as a personal goal in all future endeavors. The integration of participants into the particulars of the environment becomes a unique opportunity to actualize individual affectation within the activities. Similarly, it will become a personal objective to hone the skills unique to the event or venue optioned for integration into leisure travel management. This means that regardless of the outdoor activity, my own integration into the abilities required will continue to positively affect the morale and abilities of my students. People who decide to involve themselves in group outdoor activities are most likely not experts in that particular field, and therefore, they look for support from their leader to determine the path to success. Conclusion The utilization of outdoor entertainment for physical and mental challenge has become a highly integral industry in the field of hospitality and leisure. It is therefore of specific import that the technician of such events be able to strategically evaluate the potential for success through the location, abilities of the participants, and the environmental affecters. It is key to the confrontation of individual challenges that the instructor find the ability to effectively communicate objectives and strategies to his participants, in addition to encouraging individual growth and participation. Only through the full integration of the mindset and acceptance of activity, will the students find their experience not only rewarding but a stepping block for future challenges. And through the dissolution of mental blocks to the challenge framework, it is possible for the instructor to inspire great internal growth and a spectacular inclusion of a set of new and varied skills and abilities.

The City Of Timbuktu Environmental Sciences Essay

The City Of Timbuktu Environmental Sciences Essay The city of  Timbuktu  is located in the African nation of  Mali, near the Niger River. It is small trading town in central Mali and the Tombaugh Cato its official name. It was one of the richest commercial cities in Africa and a center of Islamic learning in the third and sixteenth centuries. It is population 20.483 inhabitants. This name comes from the language spoken by the Tuareg nomads who life in it. It was well known to Arabs and other traders when it served as a hub of culture and commerce during the 14th and 15th centuries Timbuktu  is also home to several famous mosques, including Sankore, Djingareyber, and Sidi Yahya, all of which are made from the distinctive mud which characterizes buildings in  Timbuktu. Due to  desertification  and related issues,  Timbuktu  is a very difficult city to live in it. [1] The objective of this research is to review the literature as it pertains to desertification, to define the current status of desertification, to document that designed to reverse the negative effects of desertification, and to analyze effect of desertification as well as their consequences. Review of Desertification [2] Desertification  is a type of  land degradation  in which a relatively  dry  land region becomes increasingly arid, typically losing its bodies of water as well as vegetation and wildlife. Desertification is known as Desert encroachment. Any drought on agricultural land or cultivable, and converted into barren land and is caused by long drought on the one hand, and human activity on the other. And desertification phenomenon is also known as: turning wide range of fertile areas and high production to poor areas of vegetable and animal for many reasons. Desertification has four types in term of dangerous the United Nations designated it. First, very severe desertification: a shift of land to a non-productive state completely. This can be reclaimed by expensive costs and only limited spaces and in many cases, the agricultural reform process becomes totally unproductive. There are many examples such as Iraq, Syria, Jordan, Egypt, Libya, Tunisia, Algeria, Morocco and Somalia. Second, Desertification: when spreading of unwanted plants, and there is a decline of good vegetable production up to 50%, like land in the east and north-west of the delta in Egypt. Third, Moderate desertification: where good vegetable production declines. It causes salinization of the soil, which reduces production by 10-15%, and up to 25% such as Egypt. Fourth, slight desertification: when damage occurs or destruction very simple in vegetation and soil which can be negligible as in Saharan desert of the Arabian island. Desertification has a many reasons where causes or factors are divided into two categories: natural and human. Natural factors: climate, drought, quicksand, the high soil salinity and soil creep. Human factors: such as over grazing, poor irrigation methods, deforestation, creeping urbanization and pollution. We can overcome desertification in many ways, such as: sand dune stabilization, increase the area of agricultural land, the enactment of laws that prevent harvesting, water pollution prevention and the introduction of new crops more suited to the environmental conditions. Desertification in Timbuktu [3] Where it came from the sand on the vegetation that surrounded the city, the river and bridge branch with a length of about 7 km which connects the city by the main reaches of the River Niger that facilitates the transfer of goods to the city by river navigation. Although the exploitation of the financial governments reputation historic wide of the city in bringing Western tourists, ((the share of infrastructure projects is negligible)), which impact on tourism in the city itself, this as well as the resulting manifestations of poverty and misery, despite this bleak picture but Timbuktu seem always tall and a source of pride and pleasure if we look at the reality of cultural, as it is one of the few regions in the world that has maintained the kind of cultural Alkuzmosa, where managed city smelting several cultures in one pot, to make them their culture which rarely found elsewhere. The rolled on the Timbuktu region several crises of drought between the years 1970 1997, because of desertification which overgrazing was the most important causes of it. Where the regions population depends on livestock grazing in large numbers may increase the need for per household because it is the main source of livelihood. Also because of negligence or lack of awareness of the importance of other fileds such as agriculture and others. In addition to other influences such as global warming and the burning of fossil fuels which was and still have devastating effects on the environment of the region. Programs designed to reverse the negative effects of Desertification in Timbuktu These are a few of the relevant measures. Investment program and rural areas in northern Mali[4] The program aims to reduce rural poverty in the regions of Timbuktu and Gao restoring social networks and creating the conditions necessary to support economic activity. It operates the hydro-agricultural potential of the Niger River. The interventions under the program are concentrated in 14 municipalities along the Niger River and five common pastoral concern devices and small farmers, pastoralists, rural women, youth and marginalized social groups. The program aims to: Strengthen the capacity of local organizations and institutions to express their collective needs and to create and manage their investments. Develop the potential of agro-pastoral zone in a sustainable manner. Improve access to basic services through the development of community health centers. Contribute to the development of national policies to fight against rural poverty. Promote policy dialogue to promote the interests of local rural communities. à ¢Ã¢â€š ¬Ã‚ ¢ United Nations Convention to Combat Desertification [5] [6]   In those countries experiencing serious drought and / or desertification, particularly in Africa, the Convention to combat desertification and mitigate the effects of drought through national action programs that include long-term strategies supported by international cooperation and partnership arrangements. This Convention is the only agreement that has been drawn from the direct recommendation of the Conference Agenda 21, adopted in Paris on 17 June 1994 and entered into force in December 1996. The agreement is the first and only carry an international, legally binding and to put to address the problem of desertification. The Convention on the principles of partnership, participation and decentralization the backbone of good governance, sustainable development and the Convention has now 194 countries member making them bear recipe World to help in promoting the Convention announced in 2006 the International Year of Deserts and Desertification, but discussions broke on the effectiveness of the International Year on a practical level. Food and Agriculture Organization of the United Nations[7] Desertification like illness Earth which seriously affects vegetation of land cultivated with crops, as well as pasture and forest areas.  Also have negative effects on the phenomenon of biodiversity and soil fertility and the hydrological cycle of water resources and crop yields, in addition to the production of livestock. t should be noted that the Food and Agriculture Organization supports and supports a number of countries in the world in the implementation of its country programs to combat desertification, and those countries are: Mali, Senegal, Turkey, Chile, Cuba, Yemen, Lebanon, and Cambodia. As the organization pays special attention to dry areas and through its Special Programme for Food Security. In Africa, seeking Food and Agriculture Organization to strengthen its cooperation with UNESCO and the Permanent Interstate Committee for Drought Control in the Sahel region, in response to desertification in the Sahel and West Africa, has coordinated an initiative of the United Nations on the Horn of Africa, which includes the countries most affected by desertification. Effects of Desertification on the Mosques of Timbuktu [8] There are three great mosques, Djingareyber, Sankore and Sidi Yahia, recall Timbuktus golden age. Although these monuments are continuously restored, current desertification enhances desert encroachment and sand storms: the site is under threat. The satellite image shows the landscape surrounding Timbuktu, composed mainly of sand and desert. The temperature increased by 1.4 °C in that area and the impact of the drought was remarkable between 1901 and 1996. Research has shown that in the future region will face a decline in average rainfall, and an increase in the temperature and that will surely enhance the encroachment of the desert and sand blown damage in Timbuktu. Consequences of Desertification for Timbuktu Desertification has huge economic consequences the World Bank estimates that at the global level, the annual income foregone in the areas affected by desertification amounts to US$ 42 billion each year, while the annual cost of fighting land degradation would cost only US$ 2.4 billion a year. In all, more than 110 countries have dry lands that are potentially threatened by desertification. [9]Africa, Asia and Latin America are the most threatened by desertification. There are several things to do to reverse the negative consequences of desertification[10] Restore and fertilize the land: A simple and cheap way to fertilize the land is to prepare compost that will become humus and will regenerate the soil with organic matter. Reforestation: trees play several roles: they help fix the soil, act as wind breakers, enhance soil fertility, and help absorb water during heavy rainfall. Develop sustainable agricultural practices. Traditional lifestyles: as practiced in many arid zones offer examples of harmonious living with the environment. Combat the effects of the wind: By constructing barriers and stabilising sand dunes with local plant species. Developing education and training: It is important that every individual has access to information and understands the action proposals communicated by the media and literature. Reading and writing skills provide people the opportunity to become better informed and help them understand and organize projects that combat desertification. Education therefore enables them to share knowledge and better manage the available resources. Mandating environmental priority. Relieving pressure on forest. Investing more external aid in rural. Strengthening institutions.

The Legality and Ethics of Internet Advertising Essay -- Exploratory E

The Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding these tactics. Were the company’s aggressive tactics legally permissible? Were they ethical? Companies such as DoubleClick need to inform the websurfer that he/she is being monitored. The world of the Internet uses advertising as its central driving force. Internet start-up companies have spent millions upon millions of dollars on advertising, making Internet advertising a very lucrative business. In fact, right now the advertising market is estimated to be worth about $6.6 billion and is expected to be worth $27 billion by 2004.1 One of the leaders in the business, DoubleClick.com, has a significant market share of the industry with over 1,500 client sites. The aggressive means by which DoubleClick operates has made it the advertiser of choice by many Internet companies. The power of DoubleClick is in its usage of Internet "cookies" to gather information on web surfers. Every time you visit a website that is powered by DoubleClick, an Internet cookie is placed on to your web browser. The cookie helps DoubleClick track what your Internet habits are and which websites you visit most often. This information is then kept in a database that is later used by DoubleClick to target consumers with ads based on the information that it has on different user types. It is estim... ...m/NewWebstories/doubleclick_priv_2_23.htm Notes: 1 Frook, John E. â€Å"Tactics vary in race for ad network dominance.† BtoB. October 23, 2000 Vol. 85: 1. 2 Magill, Ken. â€Å"DoubleClick: Profiling Not Dead,† iMarketing News Vol.2 No.9 (2000):1. 3 IBID. 4 IBID. 5 â€Å"What Goes Up†¦(The DoubleClick Story).† Privacy Times. February 3,2000 <http://www.privacytimes.com/NewWebstories/doubleclick_priv_2_23.htm> 6 â€Å"FTC Closes Investigation of DoubleClick’s Privacy Practices.† January 22, 2001 http://www.doubleclick.net:80/us/corporate/presskit/press-releases.asp?asp_object_1=& press%5Frelease%5Fid=2489 7 Anstead, Mark. â€Å"Internet:Taking a tough line on privacy- New legislation threatens internet data collection.† Marketing. April 13, 2000. 8 IBID. 9 Hawkins, Dana; Mannix, Margaret. Personal Tech.† U.S. News & World Report. Vol. 129 No.13. 10 IBID.

Clothing Or Concept :: essays research papers

IZOD: Clothing or Concept Every day, billions are spent on advertising with the intention of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are misleading and manipulative also increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD â€Å"Extreme Leisure† clothing ad is a perfect example of why this distaste for today’s marketing industry is ascending at such a dramatic rate. The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement (â€Å"Extreme Leisure†), and is presented in such a way as to mislead the reader into believing that he will attain this image by wearing IZOD clothing. This misrepresentation occurs in many ways within the ad. The ad’s picture shows a group of male and female friends all sitting around socializing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing. In fact, they aren’t just socializing, but are also playing strip poker. This is where the sex appeal comes in; â€Å"Hey, wear IZOD clothing and you’ll be in this situation too—half naked women, beer, and more fun than you can handle.† Yeah right. Reality check! Although consciously we know this to be untrue, this concept is what the ad inscribes into the reader’s brain, and is what the reader walks away with - a pretty sleazy deceit. IZOD’s ad also promotes not only immoral acts, but a theme that is damaging to society. Firstly, it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal. By showing only partly dressed men and women in a festive environment, the ad sends the message that this is the â€Å"cool† thing to do. If you want to be in with the â€Å"in† people, this is the way to go. Have fun! This way of thinking is the wrong message to send and is a negative side effect of this ad. Second, is the alcohol issue: IZOD’s ad backs one of the most hazardous ideas of our time--that beer means fun. IZOD not only illustrates this with beer drinking taking place, but also comes out and says it in plain English.

Earthquakes: Application of Mathematics Essay example -- Geology

Earthquakes: An Application of Mathematics The October 13, 2010 earthquake triggered a large buzz across Oklahoma University’s Norman campus, startling students walking to class or sitting in the middle of calculus. This magnitude 4.3 earthquake was 10 miles southeast of Norman and was felt as far north as Stillwater. To many students, the few seconds of shaking was unrecognizable as an earthquake because Oklahoma’s seismicity is not well known. In reality, Oklahoma experiences multiple earthquakes, almost daily; they are usually just not strong enough to be felt. While understanding how and why earthquakes occur in Oklahoma involves knowledge of faults and rock types, the methods involved in locating the epicenter of an earthquake and determining its magnitude require an awareness of the mathematical principles involved The focus of an earthquake is the spot within the earth where the earthquake originates, where the fault is first ruptured. The epicenter of an earthquake is the location on the earth’s surface directly above the focus. When attempting to locate the epicenter of an earthquake, an understanding of seismic waves is crucial. There are two types of seismic waves, body waves and surface waves. Love and Raleigh waves are surface waves that travel across the earth’s surface and are responsible for a majority of the shaking felt during an earthquake. The two types of body waves, p and s-waves are more useful in determining information about earthquakes. Body waves travel throughout the interior of the earth, propagating from the focus of the earthquake eventually reaching seismograph stations. The arrival times of p and s-waves are used to locate the epicenter of the earthquake as the waves are recorded onto ... ...here are debates about which scale is the most precise, although most seismologists claim the moment magnitude scale to be the most consistently accurate. Works Cited http://eqseis.geosc.psu.edu/~cammon/HTML/Classes/IntroQuakes/Notes/waves_and_interior.html http://eqseis.geosc.psu.edu/~cammon/HTML/Classes/IntroQuakes/Notes/waves_and_interior.html http://www.tulane.edu/~sanelson/geol204/eqcauses.htm http://www.tulane.edu/~sanelson/geol204/eqcauses.htm http://earthquake.usgs.gov/learn/topics/measure.php http://earthquake.usgs.gov/learn/topics/measure.php http://earthquake.usgs.gov/learn/topics/richter.php http://earthquake.usgs.gov/learn/topics/measure.php http://earthquake.usgs.gov/learn/topics/measure.php http://earthquake.usgs.gov/learn/topics/measure.php http://www.okgeosurvey1.gov/media/Oct13-2010-FactSheet_Revision2.pdf