An Inside Look at the Columbia Business School Experience

This interview is the latest in an Accepted blog series featuring  interviews with MBA students, offering readers a behind-the-scenes look at  top MBA programs. And now for a chat with Sonie Guseh a Columbia Business School. Accepted:  Wed like to get to know you! Where are you from? Where and what did you study as an undergrad? Sonie:  I grew up in Durham, North Carolina, and attended the University of Pennsylvania for college. There, I majored in English, with a concentration in Journalism, and minored in Hispanic Studies, which was essentially a Spanish language and literature focus. Accepted:  Can you share three fun facts about yourself? Sonie:   1. My family is from Liberia in West Africa. 2. My first job was at Claire’s Accessories in the local mall, where I was an ear piercing specialist. 3. I was almost a state champion in high school track and field – close, but not quite. I came close in a couple of events, but never quite made it happen! But I still love running to this day. Accepted:  Where are you currently in b-school? What year? Sonie:  I just graduated from Columbia Business School in May 2016. Accepted:  Why did you choose Columbia? How were you a good fit? Sonie:  I chose Columbia for two main reasons – first, I knew that from a career perspective, I wanted to work in the media industry and that New York is considered to be a media capital of the world, with the headquarters of many prominent media companies housed right here. I knew that from a recruiting standpoint, it would be extremely advantageous to be able to set up regular meetings throughout the week with professionals in my target industry. I also knew that the Media Technology program at CBS brought industry executives to campus, so I would be able to interact with media professionals more easily as a student at CBS. I also chose Columbia because of its core curriculum. Part of why I applied to business school was because I wanted the rigor that came with a mandatory set of courses that would ensure I learned and was exposed to a wide array of general management subjects and principles, from strategy to corporate finance to accounting to operations. The friends I made in my cluster, with whom I took all of my core classes, were so instrumental in the experience. Learning together was fun and challenging, and turned us into a family – there’s nothing like the professor asking a question about a particular industry and everyone knowing exactly who in the cluster came from that field who would be best positioned to reflect on the question. I loved that level of familiarity that came with the core experience. Accepted:  What is your favorite thing about Columbia Business School? Is there anything you’d change? Sonie:  Coming into business school, I underestimated the value of traveling as part of the educational experience, but participating in three school trips that have taught me about doing business around the world – in Italy, Argentina, and the United Arab Emirates, in particular – has been incredibly rewarding. These school offerings have enabled me to learn more about the particular norms and customs of doing business in these regions, as well as the unique strengths and challenges in those geographical areas as part of the global economy. For instance, in Argentina, our group visited la Casa Rosada, the Argentine equivalent of the White House, where we met with the Chief of Staff of the newly minted Macri administration. Hearing from businesses and government officials there during such a pivotal time for the country was incredible, and felt as if we were observing live what would one day be written about in history books. Accepted:  How did you decide to focus on media, strategy, and marketing? What about it appeals to you the most? We would love to hear a bit about working for ABC Eyewitness News and Interning at HBO. Sonie:  In high school, I realized I loved writing and news and wanted to become a journalist, so just before college, I started a four-summer internship program through the Emma Bowen Foundation at WTVD-TV/ABC 11 Eyewitness News in my hometown of Durham, North Carolina. The four-summer experience taught me the ins and outs of the local news business, from production to reporting and more. After college, I pursued a slightly different path from what I’d originally intended. I landed in an advertising sales role at Google, which taught me a lot about the digital marketing world. From there, I worked at a public relations agency as a communications consultant. What was consistent about my two roles before school was that I was in the broader media world, and I was interested in working at a television network again in a more corporate role. During school, I interned at HBO in its Digital Distribution and Partner Marketing group, and also worked at Condà © Nast as a Digital Strategy Fellow. Those two roles were great ways for me to learn what it’s like to work in marketing and strategy roles at top media companies, which I think will be great preparation for my next role at Comcast/NBCUniversal, and for a career in media. Accepted:  Looking back at the application process, what would you say was your greatest challenge? How would you advise other applicants who may be experiencing similar challenges? Sonie:  To be honest, when I was applying to business school, I wasn’t 100% sure that the MBA was for me. I considered marketing and communications programs, and ultimately realized that the MBA would be the best way for me to achieve my long-term goals. But I knew that with my major in English and my experience in more creative aspects of my industry, it would be challenging to show that I could tackle the quantitative aspects of the curriculum. As a result, I looked for ways to demonstrate my business acumen in my past roles and in my spare time through side courses and reading on my own. I would encourage applicants to get to know the strengths and weaknesses in their applications and own them – be self-aware and look for ways to mitigate or combat areas of development. Ultimately, with lots of hard work, I actually performed well enough to tutor in business analytics, a subject I knew very little about in my life before school, so I was very proud of that accomplishment and progress. But I felt it was important to be able to show that I could handle the curriculum in my application, since I was coming from a more non-traditional background. Accepted:  What are some of your most rewarding extracurricular activities (if any)? How have those activities helped shape your career? Sonie:  I’ve been fortunate enough to have taken on quite a few leadership roles during business school. I served as president of the Hermes Society of admissions ambassadors, co-VP of Speakers for the Media Management Association, and VP of Alumni Relations for the Black Business Students Association.   I also was a teaching assistant and did some international consulting work, but perhaps what was most rewarding to me was being a Career Fellow, a career advisor to my peers. I primarily met with students interested in the media world, but the role enabled me to lead meetings and workshops about general career management, pertinent across all industries. It helped me to develop leadership and public speaking skills, but also helped me meet and connect with dozens of students, which I really enjoyed. It was immensely rewarding to see students I had worked with land wonderful summer internships and full-time jobs in their target industries, and I was proud to have been a sma ll component of their career development process. Thank you Sonie  for sharing your story with us – we wish you loads of luck! For one-on-one guidance on your b-school application, please see our  MBA Application Packages. Related Resources: †¢Ã‚  Podcast Interview With the Columbia Business School Admissions Team †¢Ã‚  The Applicants That Stand Out At Columbia Business School †¢Ã‚  Columbia Business School 2017 MBA Essay Tips and Deadlines

Risk Workshop and Risk Register - 1375 Words

Risk Workshop and Risk Register (Research Paper Sample) Content: Risk Workshop and Risk RegisterName:Institution:Risk Workshop and Risk RegisterThe British Petroleum (BP) operates a high-risk business that involves highly flammable products. Risk management is therefore of vital importance to the company than others that may require the same systems in place. Risk awareness and readiness is there an integral part of the company, which follows that the company is committed to avoiding past errors such as the March 23, 2005 explosion at the Texas City Refinery that left 15 workers dead (Hunter, 2008). It is therefore imperative that effective risk assessment and mitigation measures are put in place to deal with the overarching responsibility of the company to ensure the safety of both its employees and the public. The process of a risk workshop and development of a risk register are therefore important to BP in establishing the course of managing the companyà ¢Ã¢â€š ¬s risks, in which these controls are provided below.Pre-Workshop A ctivitiesThese include elements such as identification of stakeholders expected to be part of the workshop. Once this is done, it will be prudent to devise a communication and consultation plan that can be integrated into the development process. The other activity is to determine the number of workshops necessary for and dependent on the project. Following this, a discussion of the workshop organization to include details such as dates, venues, room setup, equipment required, and the invitations is important and finally the evaluation of the extent to which the pre-workshop meeting was effective in achieving its objectives (HSE, 2009).Risk Workshop AgendaDAY 1 Time (min) Morning 1 Introduction to workshop 5 2 Confirmation of project objectives 15 3 Review of the scope of the risk process 30 4 Setting up of rules and guidelines to streamline workshop activities 30 5 Briefing of project members on risk management 15 6 Drafting expectations and outcomes 30 Afternoon 7 Risk an alysis and review * Reviewing current risks 20 * Analysing risks using the Risk Breakdown Structure 20 * Reviewing draft risks 20 * Analysing constraints and assumptions to determine more risks 15 * Identifying further risks using a Standard Risk Checklist 15 8 Justification of risks 10 9 Standardizing terms used to describe identified risks 20 DAY 2 Time (min) Morning 10 Recapitulation of previous dayà ¢Ã¢â€š ¬s activities using an assessment scheme 10 Assessment of risk probability and impact 20 Categorizing risks 20 Afternoon Nomination of Risk Owners 15 Conclusion 5 Adopted from Practical Project Risk Management: The ATOM Methodology by Hillson and SimonRelevance of Risk Workshop Agenda ActivitiesThe significance setting up this pre-workshop activity table is to provide a clear map that guides the workshop participants to achieve the expected outcomes in a timely and resourceful manner. Each activity in the pre-workshop activities map is relevant to achieving set goals for varied reasons. The relevance of an introduction to the workshop is to provide the project members with an insight into the project goals, scope, and an acquaintance to other project members. Through this activity, the workshop can commence with every project member actively engaged. Confirmation of project objectives and the review of the scope of risks are important steps that provide project members with an overview of pressing matters in the workshop. In this case, the objective of the project is to develop tangible outcomes for the BP risk management needs.Every workshop or seminar has the need of ground rules that define conduct and behaviour of members during the entire event. The importance of rules is to set standards for how discussions and opinions should be carried out and aired. The relevance of rules is to obtain and maintain orderliness, which helps in timely delivery of outcomes. Briefing of project members on risk management is intended to assist and auto mate the thought process, which leads to drafting of outcomes and expectations. The risk analysis and review process requires the most input and is quite important is setting up current and new risks that are considered to be the most pressing in the company. These are then justified and standardized as an indication of the agreed resolve requiring appropriate course of action and control measures. This step is quite consistent with those of risk probability and impact assessment as well as risk categorization. The objectives of these activities are to produce a list of risks to be considered for management and mitigation. Nomination of Risk owners is the final activity before closing of the workshop, which often helps in preparing a risk register.Risk RegisterProject Number:Project Title: Client:Project Manager: Risk Ref. RBS Ref. WBS Ref Risk Owner: Risk Type: (T/O) Risk Status: Active/Closed/Deleted/Draft/Expired/Occurred) Risk Title: Risk Description: Cause of Risk Effect on Obj ectives Objective Impact RatingNil/VLO/LO/MED/HI/VHI Impact Description Employee safety under high-risk conditions (risk of explosions or suffocation) Time VHI Severe impacts leading to more than six (6) months corrective and risk mitigation measuresNormal business operations are unable to resume because of large losses Cost VHI Physical injuries and deaths of both employees and public resulting in more than $1m compensation settlement Quality VHI Event or incident leading to the loss of lives or permanent incapacitation of employees or publicIncludes impact causing large number of casualties and permanent psychological incapacitation Probability RatingNil/VLO/LO/MED/HI/VHI Other VHI The product type of the BP makes the risk of explosions causing death and injuries to employees and the public very high. Petroleum is highly flammable thus this risk remains the greatest faced by BP costing time and money Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Environmental effe cts Time VHI More than six (6) months to contain leakage of petroleum from a plant to the public Cost VHI Risk mitigation measures costing more than $1m Quality VHI Extremely toxic leakage affecting off-site locations with adverse impacts to the environment requiring external intervention Probability RatingNil/VLO/LO/MED/HI/VHI Other VHI The risk of negative environmental impacts from release of toxic materials to the natural environment are very high because petroleum is highly toxic to living organism Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Customer Experience Time MED Unsatisfactory customer service related to less than optimum treatment and/or inadequate information leading to short-term effects of less than 7 days Cost LO Legal suit against BP resulting in compensation of $1k-$10k Quality LO Unsatisfactory customer service related to less than optimum treatment and/or inadequate information, which includes treatment without dignity and respect and can be readily resolved Probability RatingNil/VLO/LO/MED/HI/VHI Other LO BP maintains high level of customer service delivery thus any risks associated with customer experience are lowFollowing employee training, the level of this risk is low supported by the history of BPà ¢Ã¢â€š ¬s commendable customer relations (BP, 2015) Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Adverse Publicity (Negative Publicity) Time HI Risk Workshop and Risk Register - 1375 Words Risk Workshop and Risk Register (Research Paper Sample) Content: Risk Workshop and Risk RegisterName:Institution:Risk Workshop and Risk RegisterThe British Petroleum (BP) operates a high-risk business that involves highly flammable products. Risk management is therefore of vital importance to the company than others that may require the same systems in place. Risk awareness and readiness is there an integral part of the company, which follows that the company is committed to avoiding past errors such as the March 23, 2005 explosion at the Texas City Refinery that left 15 workers dead (Hunter, 2008). It is therefore imperative that effective risk assessment and mitigation measures are put in place to deal with the overarching responsibility of the company to ensure the safety of both its employees and the public. The process of a risk workshop and development of a risk register are therefore important to BP in establishing the course of managing the companyà ¢Ã¢â€š ¬s risks, in which these controls are provided below.Pre-Workshop A ctivitiesThese include elements such as identification of stakeholders expected to be part of the workshop. Once this is done, it will be prudent to devise a communication and consultation plan that can be integrated into the development process. The other activity is to determine the number of workshops necessary for and dependent on the project. Following this, a discussion of the workshop organization to include details such as dates, venues, room setup, equipment required, and the invitations is important and finally the evaluation of the extent to which the pre-workshop meeting was effective in achieving its objectives (HSE, 2009).Risk Workshop AgendaDAY 1 Time (min) Morning 1 Introduction to workshop 5 2 Confirmation of project objectives 15 3 Review of the scope of the risk process 30 4 Setting up of rules and guidelines to streamline workshop activities 30 5 Briefing of project members on risk management 15 6 Drafting expectations and outcomes 30 Afternoon 7 Risk an alysis and review * Reviewing current risks 20 * Analysing risks using the Risk Breakdown Structure 20 * Reviewing draft risks 20 * Analysing constraints and assumptions to determine more risks 15 * Identifying further risks using a Standard Risk Checklist 15 8 Justification of risks 10 9 Standardizing terms used to describe identified risks 20 DAY 2 Time (min) Morning 10 Recapitulation of previous dayà ¢Ã¢â€š ¬s activities using an assessment scheme 10 Assessment of risk probability and impact 20 Categorizing risks 20 Afternoon Nomination of Risk Owners 15 Conclusion 5 Adopted from Practical Project Risk Management: The ATOM Methodology by Hillson and SimonRelevance of Risk Workshop Agenda ActivitiesThe significance setting up this pre-workshop activity table is to provide a clear map that guides the workshop participants to achieve the expected outcomes in a timely and resourceful manner. Each activity in the pre-workshop activities map is relevant to achieving set goals for varied reasons. The relevance of an introduction to the workshop is to provide the project members with an insight into the project goals, scope, and an acquaintance to other project members. Through this activity, the workshop can commence with every project member actively engaged. Confirmation of project objectives and the review of the scope of risks are important steps that provide project members with an overview of pressing matters in the workshop. In this case, the objective of the project is to develop tangible outcomes for the BP risk management needs.Every workshop or seminar has the need of ground rules that define conduct and behaviour of members during the entire event. The importance of rules is to set standards for how discussions and opinions should be carried out and aired. The relevance of rules is to obtain and maintain orderliness, which helps in timely delivery of outcomes. Briefing of project members on risk management is intended to assist and auto mate the thought process, which leads to drafting of outcomes and expectations. The risk analysis and review process requires the most input and is quite important is setting up current and new risks that are considered to be the most pressing in the company. These are then justified and standardized as an indication of the agreed resolve requiring appropriate course of action and control measures. This step is quite consistent with those of risk probability and impact assessment as well as risk categorization. The objectives of these activities are to produce a list of risks to be considered for management and mitigation. Nomination of Risk owners is the final activity before closing of the workshop, which often helps in preparing a risk register.Risk RegisterProject Number:Project Title: Client:Project Manager: Risk Ref. RBS Ref. WBS Ref Risk Owner: Risk Type: (T/O) Risk Status: Active/Closed/Deleted/Draft/Expired/Occurred) Risk Title: Risk Description: Cause of Risk Effect on Obj ectives Objective Impact RatingNil/VLO/LO/MED/HI/VHI Impact Description Employee safety under high-risk conditions (risk of explosions or suffocation) Time VHI Severe impacts leading to more than six (6) months corrective and risk mitigation measuresNormal business operations are unable to resume because of large losses Cost VHI Physical injuries and deaths of both employees and public resulting in more than $1m compensation settlement Quality VHI Event or incident leading to the loss of lives or permanent incapacitation of employees or publicIncludes impact causing large number of casualties and permanent psychological incapacitation Probability RatingNil/VLO/LO/MED/HI/VHI Other VHI The product type of the BP makes the risk of explosions causing death and injuries to employees and the public very high. Petroleum is highly flammable thus this risk remains the greatest faced by BP costing time and money Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Environmental effe cts Time VHI More than six (6) months to contain leakage of petroleum from a plant to the public Cost VHI Risk mitigation measures costing more than $1m Quality VHI Extremely toxic leakage affecting off-site locations with adverse impacts to the environment requiring external intervention Probability RatingNil/VLO/LO/MED/HI/VHI Other VHI The risk of negative environmental impacts from release of toxic materials to the natural environment are very high because petroleum is highly toxic to living organism Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Customer Experience Time MED Unsatisfactory customer service related to less than optimum treatment and/or inadequate information leading to short-term effects of less than 7 days Cost LO Legal suit against BP resulting in compensation of $1k-$10k Quality LO Unsatisfactory customer service related to less than optimum treatment and/or inadequate information, which includes treatment without dignity and respect and can be readily resolved Probability RatingNil/VLO/LO/MED/HI/VHI Other LO BP maintains high level of customer service delivery thus any risks associated with customer experience are lowFollowing employee training, the level of this risk is low supported by the history of BPà ¢Ã¢â€š ¬s commendable customer relations (BP, 2015) Date Risk Raised: Date Risk Closed/Deleted/Expired/Occurred Adverse Publicity (Negative Publicity) Time HI

How is the extinguishing of the Jewish and Native American...

I will be researching extinguishing of the Jewish and Native American races; the reasoning behind the atrocities, the suffering, and the aftermath. Both groups of people were stripped of their rights. The Native Americans were simply denied their rights and in Germany, during World War II, the Jewish population’s rights were taken away. The plight of the Native American expanded over a longer time period, but there race was practically eradicated. The systematic state-sponsored murder of six million Jews by Nazis and their collaborators took place during World War II, which was spanned a shorter timeframe. Two of the sources utilized throughout this essay, War and Genocide a Concise History of the Holocaust and Native American Genocide,†¦show more content†¦This was a contributing factor to the mass extinction of the Native American population. Most tribes lost anywhere from fifty to ninety percent of their people due to illnesses alone (Delema). On May 28, 1830, Andr ew Jackson enacted the Indian Removal Act; it was meant to encourage and assist [force] members of the five civilized tribes from eastern states to move west into the Indian Territory (Delema). Indian Removal policy was put into action to clear the land for white settlers. This act led to the Trail of Tears and more atrocities. The tribes decided to travel to the other side of the Mississippi. This commenced a relocation of over 70,000 Native Americans, a destructive movement known as the Trail of Tears (Delema). Many people died from exhaustion and starvation from the long journey. As America was expanding, Native Americans were being pushed farther west and even up into Canada (Delema). With Manifest Destiny and the United States constantly taking shape, the English settlers were much greedier for land and grew less tolerant of the Natives standing in their way. There were numerous amounts of massacres. There was a large migration to the west after the discovery of gold in Califor nia in1848 (Delema). The Homestead Act (1862) revived greed for money and land (Delema). In California and Texas there was blatant genocide of the natives by white men. â€Å"In California, the decrease from aboutShow MoreRelatedA Picatrix Miscellany52019 Words   |  209 Pagestheoretical passages, or to make certain doctrines seem less strange by administering them in small doses, or to demonstrate the equal validity of the magical and philosophical material, or for a combination of all three reasons. At all events, a similar method of presentation is apparent in one of the principal sources of The Aim of the Sage, the encyclopedia of the Brethren of Purity (Ihwà ¢n al-Safà ¢). What follows is a survey of the whole, with a sketch of the sources, as far as they can at present

Aggregate Demand Aggregate Supply Practice Question

My View Of Computer Science Essay - 1371 Words

Experiencing childhood in a small town of India, owning a computer was only a fantasy. I used to peek through the computer lab at school to have a glimpse of computers. I remember the day as if it were yesterday when computer science was incorporated into the course curriculum. Playing a game or using a computer was nothing but a dream for me, so I immediately enrolled for this class. Throughout the course not just I get the opportunity to play games, I was instructed how to code.. The coding of games became possible through the means of utilizing the knowledge gained through the course of JAVA. This class not only changed my perspective of computers, a method of playing games but have additionally expanded my view of the digital world. As a high school student, I excelled in courses related to mathematics, physics, chemistry and computers. I was awestruck by the power of computer programming languages and the internal hardware of computers, which enabled the transfer of data from on e point to another wirelessly with the help of internet. I was constantly inquisitive to see how information can be exchanged starting with one point then on to the next with no association of wires. Owing to my natural tendency towards the software and hardware parts of the computer, engineering was a natural career choice. I pursued Engineering in Electronics and Communication as my university major at National Institute of Technology, Delhi. Throughout my undergraduate studies, I enrolled inShow MoreRelatedComputer Science As A Science1021 Words   |  5 PagesSTATEMENT OF PURPOSE Computer science spans the range from theory through programming to cutting-edge development of computing solutions. Computer science offers a foundation to adapt new technologies and new ideas. It has become one of the booming fields in the world. 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The IndianRead MoreThe Future of Computer Science Essay946 Words   |  4 PagesThe Future of Computer Science Computer Science, Software Engineering and Information Systems are international qualifications, enabling people to work globally, and in a very broad variety of roles. There is steady growth in demand for technically adept and flexible IT graduates. Declining student enrollment, while growth continues in law, medicine, biology, economics, and business; the decline among women is particularly alarming (Klawe and Shneiderman 27). Computer science is now a part ofRead MoreI Am Gained Through Philosophy, Even For The Computer Science Student1712 Words   |  7 Pagesthrough philosophy, even for the computer science student. When I first learned that this was a required course for my degree curriculum, I did not believe I would find value in taking the course. Now I am going to present my evaluation of why I have changed my mind. What is the definition of philosophy? The dictionary would define it as â€Å"the study of the basic ideas about knowledge, truth, right and wrong, religion, and the nature and meaning of life†. My first response was â€Å"truth, rightRead MoreGeographic Information Systems ( Gis )1373 Words   |  6 PagesGeographic Information Systems (GIS) has had one of the biggest impacts on the discipline of modern day geography. Roger Tomlinson coined the term GIS in the early 1960s in Canada. Tomlinson defined GIS in its early days as a computer application designed to perform certain specific functions (Coppock et al; 1991). GIS is interdisciplinary in nature, having a distinctive role in geography. The application created for the Canada GIS department was designed to summarize and tabulate land inventoryRead MoreCollege Is A Long Journey Of Self Discovery1395 Words   |  6 PagesThat’s what my ESL teacher, Mrs. Cruz, told me when I was a sophomore in high school. An d she couldn’t be more right. While at the time it sounded to me like a salesman trying to sell me an useless product, now I understand the idea of â€Å"college is about the experience† a lot more. Now I see what that really means, and that means, at least to me, that college is a long journey of self-discovery. While learning how to program, being proficient at Math and English are crucial to my major(Computer Science)Read MoreCollege Is A Long Journey Of Self Discovery1365 Words   |  6 Pagesexperience. That’s what my ESL teacher, Mrs. Cruz, told me when I was a sophomore in high school. And she couldn’t be more right. While at the time it sounded to me like a salesman trying to sell me an useless product, now I understand the idea of â€Å"college is about the experience†. Now I see what that means, at least to me, college is a long journey of self-discovery. 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Small Business and Entrepreneurship Case Study - 10134 Words

GBB 3093 Small Business and Entrepreneurship CASE STUDY SM Digital Press Stationery Sdn Bhd BY CHIN HAN SHEN 12548 MAKUACH JAMES MAKENY 11749 YUDI SETIAWAN 13500 24th APRIL 2012 TABLE OF CONTENTS LIST OF FIGURES iii Chapter 1 introduction 1.1 SM Digital Press Stationery Sdn Bhd 1 1.2 Vision, Mission, and Values 1 1.3 Industry Analysis 2 Chapter 2 Strategic Management and Competitive Advantage 2.1 Competency, Core Competencies and Distinctive Competencies 3 2.2 Value Chain Activities 3 2.3 SWOT Analysis 5 2.4 Competitor 3†¦show more content†¦Printing and stationery industry is a rising industry especially at the area with many students and colleges. This is due to high demand in quality from the lecturers in term of the paper and assignments from the students. This business is a good start for those entrepreneurs who want to be in Small and Medium Industries (SMI). Around the area near Taman Maju and Bandar Seri Iskandar, this business has been increasing rapidly and there are almost 7 similar shops have been operating. This shows that business is suitable for the SMI. The support by the government has fed the entrepreneurial fire in the SMI. According to Mr Ho, the owner of the SM Digital Press Stationery Sdn Bhd, running a business as an entrepreneur is not easy because he faces quite some problems. The main problem will be the customer, his business is concentrated more in targeting the students and government office. Thus, he is highly dependent on the students, if there is a holidays, the business will not be really good as there are no customers. Next will be the supplier, at the early stage of the business, usually they will face problem such as debt and not enough supply due to low budget or not enough cash. 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Improving the Service Operations of the Restaurant †Free Samples

Question: Discuss about the Improving the Service Operations of the Restaurant. Answer Introduction Purpose The purpose of this report of this business report is to conduct a survey with the consumers and staffs of the Happy Meal restaurant in Australia in order to have a detailed insight about their operations and quality of service. The report also aims to recommend suitable approaches in order to overcome their gaps in service. Scope While investigation the nature and the quality of service of Happy Meal restaurant, it was necessary to take into consideration the nature of food offered by the Happy Meals, their main target customers, their price-bracket and managerial traits existing in the system. Method The survey was conducted via designing open ended question targeting the customers who visited the restaurants during the pick business hours. The survey also includes kitchen and waiting staffs who are working with Happy Meals for at least 5 years. Limitations Survey only target the customers at the pick time Survey could not access majority of the kitchen staffs as they were busy during pick time The survey might include bias approach from both customers and staffs. Assumptions It was assumed that customers who visited during the pick hours are best to comment on the quality and service of a restaurant as it is during pick hours that the gaps in the service and gets highlighted (Mok, Sparks Kadampully, 2013). Background Happy Meal is a fast food restaurant in Australia that specialises in food and beverages. They are mostly popular for their snacks. Whitehaven city council has their 30% of share with Happy Meal. Findings The menu of the restaurant has not changed in the last 5 years The kitchen of the restaurant is messy and a little bit dirty The waiting staffs do not have proper uniform. Moreover, some of them do not even wear hair covers during duty hours The internal decor and furniture is out dated and unappealing It takes more than 20 minutes before the food is served The manager and workers are unfriendly with poor co-ordination Discussion Change in menu According to the reports published by Lichtenberg (2012), some of the stalwarts in the business of fast food like KFC, McDonalds, Subway and Dominos are successful in in capturing and maintaining market share. The main reason cited against this is high prevalence of menu shuffling and incorporation of new items in the menu list. However, the menu card of Happy Meal shows no significant incorporation over the last 5 years and this can be regarded as the principal reason behind the poor customer retention and new customer attraction (Meyer Van Vann, 2013). Messy Kitchen and delay in food delivery Messy or dirty kitchen can hamper the quality of the food. Messy kitchen invites in rodents. According to reports published in ABC news (2018), Los Mariachi was suddenly closed on 18th January 2018 after the inspectors spotted rodents and live roaches in the kitchen along with perforation in the ceiling and walls. Moreover, messy kitchen is also another reason behind the delay in food delivery. Messy kitchen hampers the productivity of the staffs and thereby delaying the delivery of the ordered food. Delay in food delivery hampers the overall public image of the restaurant (Oliveira et al., 2015). Outdated furniture A restaurant needs to bestow its customer with safe and comfortable environment. This enables the customer to enjoy their food. At the same time the restaurant needs to utilize its area at the highest possible manner so that it can maximize its sales per day. However, the furniture inside the restaurant is out dated and not arranged properly and that is hampering the overall service quality. Lack of co-ordination between managers and staffs The kitchen staffs lack moral encouragement from the management staffs. Moreover, the management staffs do not provide adequate advice and critics to the employees. Whenever the employees commit any mistakes they rarely give advice to improve on quality and this demotivate the staffs. The sense of demotivation gets reflected in their unfriendly approach of greeting the customers (Kanyan, Ngana Voon, 2016). Dress code of wait staffs Wait staffs are responsible for creating a positive atmosphere within the restaurant and this impression is dependent on the appearance of the wait staffs too like their uniform shoes, and personal hygiene and general attitudes. However, lack of proper uniform and hair gloves reflects lack of hygiene, creating a negative impact upon the customer. Conclusion This from the above discussion it can be concluded that Happy meal in spite of having more than 5-years of experience in the food chain lacks in innovation, hygiene and managerial issues. The gaps in these three factors are principal reason behind the drop in the sales value of restaurant among the contemporary market. Recommendation The change in the restaurant menu must be seasonal like dur9ng the summer, preferences must be given towards innovative chilled beverages and fruit salads while in winters there must be free-flowing list of spicy food. This seasonal versatility will help to grab customer attraction (Meyer Van Vann, 2013). The change in the restaurant menu should also get reflected in terms of change in overall catalogue. This is because restaurants physical menu is the primary signal to a customer's impending restaurant experience. The change in the font style, background colour and beautification of the menu card increase the brand image of restaurant and aesthetically designed menu card help in influencing customer's perceptions over the image of the restaurant along with perceived quality of the services cape (Magnini Kim, 2016). If the service and delivery is good, the restaurant is going to benefit from advertising however, if the activity is of poor quality then the company will be motivated enough to uplift their overall service delivery (Oliveira et al., 2015). So in order to improve on their service delivery, Happy Meal needs to work on their overall dcor and furniture arrangements inside the kitchen. For example incorporation of automatic machine like dish washers will help to reduce the work-load during the pick hours of business and thereby helping to work in order organised manner (Kanyan, Ngana Voon, 2016). Moreover, a kitchen must also have a well-functioning exhaust and vacuum cleaner for regular cleaning purpose. Kanyan, Ngana and Voon (2016), has also opined that the kitchen staffs should have prepared ingredients before the opening of the restaurant for that day like onions, chillies, garlic and ginger. This preparatory steps will help to avoid the last minute hassle and thereby helping the s taffs to work into an organise manner. The carpet area of the kitchen must also be spacious, enabling the staffs to conduct their operational task smoothly (Kanyan, Ngana Voon, 2016). In order to work on their furniture quality, the owners of restaurant need a complete revamp on their style of furniture keeping in mid the color of the internal decor of the room. Matching the dcor with the internal ambience will make the environment of the restaurant more appealing. Moreover, the furniture inside the room needs to be arranged in an ordered manner in order to fully utilize the space (Kanyan, Ngana Voon, 2016). In order to obtain the synchronization between the managers and the kitchen staffs and waiting boys, training and development is mandatory. On-Job-Training (OJT) will help the staffs to get hands-on experience to handle the pressure under normal working conditions and will also provide an opportunity to the manager or the supervisor of the kitchen to develop a good relationship with the employees. Learning is workplace is one of the effective means that can be used to develop a healthy relationship between the manager and the staffs (Kanyan, Ngana Voon, 2016). The dress code of the wait staffs needs a complete makeover. In order to break the monotony of the monochrome white and black uniform, the management of the Happy Meals can harmonize the look of their staffs with the interior design. This will also help the customers to recognize the staffs among the crowd (Zoobi Adjei, 2018). References Kanyan, A., Ngana, L., Voon, B. H. (2016). Improving the Service Operations of Fast-food Restaurants.Procedia-Social and Behavioral Sciences,224, 190-198. Lichtenberg, A. L. (2012). A Historical Review of Five of the Top Fast Food Restaurant Chains to Determine the Secrets of Their Success. Magnini, V. P., Kim, S. (2016). The influences of restaurant menu font style, background color, and physical weight on consumers perceptions.International Journal of Hospitality Management,53, 42-48. Meyer, A., Van Vann, M. (2013).How to Open and Operate a Restaurant. Rowman Littlefield. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Oliveira, L. F., Schneider, D., de Souza, J. M., Rodrigues, S. A. (2015, May). Leveraging the crowd collaboration to monitor the waiting time of day-to-day services. InComputer Supported Cooperative Work in Design (CSCWD), 2015 IEEE 19th International Conference on(pp. 109-114). IEEE. Ryan, W. (2018).Dirty Dining: Los Mariachi's forced to shut down for roaches, rodents in the kitchen.WFTS. Retrieved 12 February 2018, from https://www.abcactionnews.com/money/consumer/dirty-dining/dirty-dining-los-mariachis-forced-to-shut-down-for-roaches-rodents-in-the-kitchen Zoobi, W., Adjei, D. (2018).Etiquette for hospitality and services.Myjoyonline.com. Retrieved 12 February 2018, from https://www.myjoyonline.com/opinion/2018/february-4th/etiquette-for-hospitality-and-services.php